- Write about what you want from this studio.
My understanding of the studio is to use a picture or a short film to attract people’s interest in the whole film or TV series. Perhaps when hearing the name of the film, only 10 per cent of people wanted to watch it after its broadcast, but when “Proof of Concept” was promoted or displayed in front of everyone, the number of people who wanted to watch it increased to 50 per cent. Through the teacher’s teaching and analysis of previous materials in class, practice, and deeper research after class, I have become more understanding of “Proof of concept”. When I see publicity pictures in real life or on the Internet in the future, I will be able to understand and think at a deeper level than others.
I hope that after studying in this studio this semester, I can see another concept map and analyze it more quickly than others. For example, while other people can only see it, I can see details like the type of concept, the tone of the film, the director, and the characters’ understanding of the characters and the main plot and main idea from this picture. And it has greatly improved my overall aesthetic concept and depth of thinking. Through further study, I hope I can also participate in the production of a concept map shortly, even if I just sit by and participate in the study. A bigger wish is that I hope I can be a positive influence in the media industry in the future, not necessarily to win many awards. I just hope that when people see my name, someone will say that her movies are not bad. Perhaps I have been an anonymous behind-the-scenes worker, but the films I have participated in have been recognized or liked by most people every time.
- Outline your career goals as a filmmaker.
Now I am in the second year of my college life. If I calculate my five-year plan from next year, I will focus on completing my basic studies in the next three years. During the last year of university life and two years as a master’s student, I used my extra energy to do internships in some media companies or posts during the holidays, which enabled me to accumulate certain working experience in the future and feel the difference between society and campus. After the end of the first three years of study, is to continue to attack the doctor’s degree or enter the society to work, have not thought well at present. But no matter what I am doing three years later, I will never give up reading and studying. I want to pursue a master’s degree in directing or supervising. I want to become a behind-the-scenes producer, but I want to make more people like to study film or media through my strength. Statistics show that only five per cent of female directors have directed more than six films. In this so-called “gender equality” era, there is still a lot of inequality. I hope that through my efforts, I can influence more women to participate in the film industry and step by step towards the real era of “gender equality”.
I will consider my network, reputation, and location first. Now I have decided to return to China directly after the completion of my studies, or I will find a job in Melbourne to accumulate experience and then transfer back to China. Since neither of my parents is in the media industry, the networking problem for me starts at zero. No matter the teachers and classmates in the school or the leaders outside the school, they may become valuable people in the confused period in the future. The first thing to do and keep is to keep my word. No matter how small or insignificant the work is, I will take it seriously and do my best. Then I will record my finished work every time to form my portfolio. I can present my past and experience whenever someone needs me to do so. The film is a kind of image medium. If I can prove that I understand the basic knowledge of image better than others, I believe that people will choose to work with more capable people. The studio “Proof of Concept” can lay a solid foundation for my image knowledge, such as how to use wide Angle and long lenses to shoot different scenes, and the exposure is very large for the image of a photo. And get into the habit of jotting down your ideas, even if you only have a napkin. Constantly develop your conversational skills through reading and communication. While good technology is a good skill, in this age of social media, communication skills are equally important. Beautiful pictures are useful if you can’t convey the right message. It’s more important to be a keen listener and to make up for your shortcomings by constantly asking questions about yourself and your work.
- The initiative post – This post is for you to research and write about the proof of concept case study
Since 1930, Disney animators have brought different elements of the European aesthetic movement to film. The French Rococo in Beauty and the Beast is one of the most famous examples. In addition to the characters, even the supporting characters, such as gilt bronze candlesticks and ceramic statues, also have many inspirations from Germany, Holland, and England. Beauty and the Beast are based on the Rococo fairy tale written by French screenwriter Gabrielle-Suzanne Barbot de Villeneuve and popularized by Jeanne-Marie Leprince de Beaumont. The little story that was not known to the public became a household name, and the image of beauty and the beast became deeply impressed in people’s minds. Good portrayal of characters and backgrounds is very important to the whole film, when people are attracted by the elevator or the publicity picture on the street, they will want to know what the whole story is like. Therefore, the public image is very important for the audience of a film. First of all, it must be able to infect the audience’s emotions. Either it is so beautiful that passers-by can stop and watch it, or it is so sad that the audience can feel it.
The notion of beauty as coercive or corrupting has been utilized by philosophers since Plato to explain things from hedonism to the rise of totalitarianism (Vacker 1993). Mark Henn, who has successfully portrayed many classic characters such as little Simba in The Lion King and Princess Jasmine in Aladdin, chose to draw inspiration from Cinderella to create Belle, hoping that she would be as authentic as Cinderella. Andreas Deja is responsible for the villain Gaston because the theme of this story is that you can’t judge a book by its cover. Just as a fierce beast has a heart of gold, Gaston should also have this contrast. Handsome and manly on the surface, but cruel at heart. He even went to the gym to study male muscles to better portray the role. Like all the great Disney classics, Disney’s animated Beauty and the Beast was a huge success thanks to its powerful story, well-crafted songs and music, and vivid characters, which has become the most iconic version of the famous story in many people’s minds. There are so many versions, this one will be lasting in people’s minds no more than the concept of the depiction has firmly grasped the audience’s heart. At first, the most classic pas de deux is used as a publicity picture to attract people’s attention. After watching it again, the truth of not judging people by their appearance is imprinted in people’s hearts.
Through this case study, I learned that a good aesthetic is the first requirement for making an attractive concept map and preview. Even if you don’t have the technology, you need to express it to others through good language organization ability, in which communication is essential. Secondly, it is the understanding of the whole story. When you read and are attracted by the plot countless times, it is the moment that can move the audience the most. Proof of Concept can be carried out around this moment. Finally, it is important to know not only the plot itself but also the historical background in which it should be set. Because every detail can not be missed, even the supporting role of the teapot is centered on the theme of not judging people by their appearance, the success of the whole film can be achieved.
References:
Escoffier, N. and McKelvey, B., 2014. Using ‘Crowd-wisdom strategy to co-create market value: proof-of-concept from the movie industry. In International perspectives on business innovation and disruption in the creative industries (pp. 200-222). Edward Elgar Publishing.
Fischer, E.P., 2013. Beauty and the beast: The aesthetic moment in science. Springer.
Vacker, B., 1993. Beauty and the Beast (Of Advertising). [online] Acrwebsite.org. Available at: <https://www.acrwebsite.org/volumes/7469/volumes/v20/NA-20> [Accessed 30 July 2022].