EXPERIMENT. SCREEN. SENSATION 

Post：9 Fashion film

https://www.youtube.com/watch?v=YNERMi-tTto

https://www.youtube.com/watch?v=NU9BdApOUUA

These two ads are my favorite short fashion films, one of which is Vogue, and the other is Prada. First of all, the two films use distinctive colors to set off the atmosphere, one is bright yellow, and the other is green. Moreover, their most apparent fashion elements are on the clothes and the exaggerated makeup on their faces.

The first film is about the cycle of the story, and the whole movie is full of fashion elements all the time. My understanding of this film is that fashion is an infinite loop. You think fashion is over. In fact, it has just begun.The primary color of the film can be divided into bright yellow, red blood to create a bloody atmosphere. I hope that in my movie, I can also use sharp color contrast to add to the level of the film.

In the second film, the primary color of the first half was presented in green, which made the whole film look dark and horrible. Secondly, the music in this film is exceptional. The rhythm of the music is slow and fast, which makes the audience’s mood tenser and scare.The significant thing is the model’s performance in the movie does not lack in fashion. Her bold and confident performance and the exaggerated avant-garde makeup undoubtedly add an exciting story to the film. She successfully persuaded the audience that this is fashion attitude from fashion the film.