Broadcasting is one of the main forms of traditional media. News activities are also the main area of public figure activities. We all know that public figures have great influence in media communication (for example, news). The social culture and social changes are also driven by public figures. Today’s media invites public figures to increase their influence, expand their popularity, and gain market share. This is an important means to bring the masses. As time progress, broadcast has become less relevant, it is necessary to produce high-quality programs and bring them closer to the masses and attract their attention and let people understand the content and expand the knowledge and impact they want to spread. In addition to mobile groups, students and other major groups, the target audience of broadcast media gradually expanded to include white-collar groups and housewives. With the help of listeners and public figures, the dissemination of information becomes practical. In present times, the transformation of contemporary media convergence has brought new opportunities and challenges to the media industry, and brought new problems to radio and television news education. Radio and television news education faces a single educational model, unable to meet the needs of new talents, the difference in professional quantity and teaching, the disconnection between teaching and practice, the lack of students’ practical skills, and the shortage of teachers. The impact of the Internet on traditional media and broadcasting is not only bring about the chaos of information, but also the stagnation of morality and information. If we hope that the field of broadcast news can continue to prosper, radio and television news education should update the educational concept and keep up with the times, and that the academic community will closely cooperate with the media industry to broaden the development of radio and television news education. From another aspect, public figures are also a new direction for the future of the broadcasting industry. Under the blessing of the Internet, our communication model has begun to transform into independent media and character media. The impact of one person is far greater than the influence of a previous news channel. We will also find that the direction of society has become more diverse and non-solidifying.