Both of the studios this week were begun with some sort of ‘personality test’, the MBTI, which I did that before and believed in it in some ways, and widely used by companies to test their employees (I heard it was?), and the other one called the Color Quiz, where I guess that a person’s favourite colour could somehow shows who they are, as well as I had did some searches in this kind of theories cause my interest in these psychological trivia.
Personality test
ISFP or INFP? I have no idea anyway.
Through countless test that I had done, my MBTI result would always keep changing in between ISFP and INFP, which means I got both type’s personalities, and a test could only be a test which would never define who we really are (I’m both realistic and idealistic, does that mean I am weird, :)). However, this kind of ‘living guide’ could still somehow affect our daily behaviour unconsciously, even though we had just skimmed the result once (especially listed with celebrities who fell in the same type that gave us the sense of belonging), not to mention who had 100% believed in them and only make friends with who have a similar personality type..
Illusions
Our eyes could sometimes be tricked as well, where sometimes our ‘sensors’ of colour and shapes could easily be interfered, perhaps that’s where illusions came from, and being that inconceivable interesting (that caused us immersed in?). In this famous Elephant picture, I guess all of us would be confused by how many legs it may have, right? (We could say ‘four’ actually if we don’t treat it as an ‘elephant’)
The Zombie Agent
What had been called as the ‘Zombie Agents’, or Zombie Behaviors, would be what we’re doing in our everyday life without activating our ‘conscious trigger’, such as, how to walk and using our mother tongue. When something had kept happening, kept repeating too many times, we would tend to ‘skip’ them, left them in our subconscious in order to investigate the rest less important elements. For instance, when we have heard our favourite song too many times, that we could even memorise its lyrics, we would start to think how that song had been composed in that certain way, or what kind of instruments the song had included, unless some incident had occurred in between that listening experience.
Our brain could be easily manipulated, by transferring what we had received day by day from conscious, that we may curious about it for the very first time, to the subconscious when we had used to it, unless something strange, unusual had suddenly happened where could pull us out again from our Zombie Agent, perhaps that’s how we could create an immersive work, by repeating a sequence and adding something new into it progressively (does that the pattern of all those well-known songs)?
Which could also explain that why certain hit songs would be that worldwide popularized, for instance, the song ‘Despacito’, which had just overtook ‘See you Again’ as being the most viewed video on Youtube in 8 months after released. Besides it’s written and sung in Spanish where owned the second largest amount of native speakers, and of course, been sponsored by Justin Bieber, it has a keep repeating, an ear-worm rhythm, composed in a combination of music style (traditional guitar, reggaeton), with the word ‘despacito’ kept appearing between the whole song, that could easily goes into our subconscious, the Zombie Agent part of our brain that could trigger on our emotion control, make us feeling excited once we have heard it again accidentally (store, bar, etc.)
Looks weird, right? cr. Transformer 4
Also, had our brain been played unconsciously while watching films or TV dramas? I believe the emergence and the widely use of product placement in those media could prove that. Most of the time, as we had been too familiar with the brand which had appeared in movies, and it’s relatively less relevant to the story, we would transfer them to our subconscious unless we need that kind of product, or recall them from our memory when we notice them on the street in one day. However, certain obviously and inherent product placement, such as the Chinese product that appeared in the recent Transformer movies would evoke our unpleasant impression toward them.
Reference
Juan, S. (2006). What are zombie behaviours? Unleashing internal demons. The Register. Retrieved from https://www.theregister.co.uk/2006/08/11/the_odd_body_zombie_behaviours/
Verhagen, D. (2009). Audiovision, psy-ops and the perfect crime: Zombie Agents and sound design. Scan. Retrieved from http://scan.net.au/scan/journal/display.php?journal_id=136
LuisFonsiVEVO. (2017, January 12). Luis Fonsi – Despacito ft. Daddy Yankee. Retrieved from https://www.youtube.com/watch?v=kJQP7kiw5Fk
Leszkiewicz, A. (2017). Why is “Despacito” so popular? An investigation. NewStatesman. Retrieved from http://www.newstatesman.com/culture/music-theatre/2017/07/despacito-why-popular