Today is a very busy day. First of all, our teams need to introduce our project to studio leaders —-filmmaker Rohan Spong and Erin Rosenberg, the coordinator of the Jewish International Film Festival. After the introduction, the two leaders gave very good and comprehensive opinions. All the experiences have given me the feeling that our film festival is on the right track.
Instagram posts have a nice aesthetic but could use a bit more color. Tessa explained to them what the red, white and black represent in the picture. But Rohan still thought the colors have some monotony and hopes that more colors can be applied to the images. Then we saw the posters, and they thought that there were too many words in the poster. The role of the poster should be simple and concise. The design team is ready to make some changes, enlarge the picture, and leave only the name, time and place of our film festival.
Then we saw the trailer. Chinese Trailer – is committed to attracting more Chinese students to participate in our film festival. We created two videos of young Chinese students talking about the festival and expressing their interest in going. But one of them was because the actor was not completely relaxed and put into the shooting. We should choose to give up this trailer. But on the other hand, Rohan said that it can be applied, it directly and accurately reflects the role of propaganda. English cinematic trailer—-The final outcome was cute, cheesy and had a satirical feel to the “overly-cinematic” style, but unfortunately, the panel was not to keen on the idea and thought it best to pull away from the parody/satirical style, which may alienate our audience. Although there are many places in our work that need to be revised, we have to say that each of us is working hard to prepare for our film festival.