Chris Lederer & Megan Brownlow, ‘’A World of Differences’: Special Report: Global Entertainment & Media Outlook 2016-2020’. Price Waterhouse Cooper
This report focuses on assessing the global growth of E&M (Entertainment and media companies) in recent years and also looks ahead its future in 2020. The data allows us to view and analyze the trend of this industry in different countries and regions in terms of sectors, business modules and ages etc. The overall industry growth is lagging behind the global GDP growth, as introduced at the beginning, but if looking into a closer examination, E&M is so diverse and dynamic in specific regions and sectors. For example, the Internet as a strong sector compared with traditional entertainment (pp.9) and developing countries as dynamic markets compared with large economies (pp.8).
The report also gives some interesting prospects, like the young people contribute to the growth, cultures and tastes will remain local while industry is growing globally and US’s leading position in box revenue will be challenged by China. Regardless how likely these will eventually come true, as media workers we must be aware of them and ready ourselves for the multi-shifting global media industry. Specifically, if you wish to start your career in a country which has strong local culture and tradition (like China), it is necessary to study and adapt yourself to it first. If you are creating content for young consumers, you have to know what are the most popular trends around them and make your product suitable to it.