Category Archives: Lecture

Workshop 12

In this lecture, the teacher let us draw the learning graph and I feel I benefit a lot. The most valuable thing I learned is some concepts of the media. In this semester, we have learned various kinds of concepts and forms of the media and I realize it’s not just a simple world but has very complicated in its concepts. Even the internet, commerce and different cultures contain some elements of the media, which give us more efficiency and more convenient life and make us easier to communicate and discover the things happened in the world. Nowadays, many enterprises apply the media to propaganda themselves and also gain more benefits by various kinds of media. And I find the media are interesting, which are worthy for exploring.

The challenging part certainly is the editing software of the media like Preemiere Pro, Audition and etc. But I think they are practical knowledge I acquires very much in this semester. Before that, when I watched TV or movie, I always think it’s no big deal and I can handle it by myself. But now I start to learn this editing tools and equipments in practice, I find it’s not that easy like what I thought before. There is so much I need to learn.

In this semester, I also knew some things better. If I want to become a professional media editor, I should not only better arrange the working time but also improve my skills. At first, I always start to do my task until one day before the deadline, which decreases the quality of completion and also cannot assure I finish the task in time. In addition, I always feel I have some good ideas or creative thoughts but they are constrained by the deficiency of technical skills. I’m adapting the university life gradually now. I hope I can deeply study the relative knowledge of the media and how to use the software of the media, as well as better arrange my schedule.

Lecture 11

In this week’s reading, I have learned how important advertisement is and how crucial it is for advertisement to be more conveniently used and spread the social media. Nowadays, as the internet and the social networks have been highly advanced and increased to a high level, it is unavoidable for advertisement to take a large portion in the market of showing people the products or people or whatever they want to show through the spread of these advertisements. However, there is one part that needs to be considered and that is the crucial point to make the advertisement better enough than the others so as to be distinguished.

In order to stand out from so many other advertisements, there are several ways to be considered to improve the possibilities and to increase the odds. It is about the products itself, that is for sure, but it is also very certainly to be with the promotion methods and market strategies.

In the media world, it is about the subjects and the communication ways. The subject means the product itself and the spokesman of the product. Famous people with a popular fame and large amount of fans would surely be a huge benefit for the products to have a good sell as this is called the celebrity effect. Hence, if the poster and the advertisement of the famous star was shown in the street or in the public, it is very likely that the products he or she speaks for could be purchased by these fans. In this way, the stars are actually the best tool to attract consumers and convince them to buy things.  This is also called the marketing strategy because the stars have moved the trends and the market into his or her side. But one thing to be sure, it really depends on how famous and popular this star is and how willingly his or her fans would do to follow her or him.

Lecture 10

In this week’s reading, I have learned about how to feel the sound effect. There are so many sounds all around us, no matter they are in the real life or in the media that we are watching. In most of the time, people can sense the feeling and emotions of other people by the sound they have made, depending on the sound levels and facial looks. However, there are sometimes that sounds are used to judge a situation and a scene in a movie or in a song or in other media sources. If this kind of situation happened, it is best for people to judge from the sound effect.

Sound effect is the way for any media producers to utilize to create a sense of feeling and a scene of special meanings. The sound effect could make people feel scared and feel intense if the sound effect were made rapid and pressing. The sound effect could also make people feel at ease and feel comfortable if they are playing a peaceful melody.

Words are not the only way to express the feelings and emotions of the characters as this could also be done by the well-played of the sound effect. Sound effect is the background music of the scenes and it not only shadows the creepy or the scary atmosphere of the scenes, but also could attract the audiences more and make them more attentively and more nervous. This could be best used in horror movies or mysterious ones.

Sound effects could bring about emotions and from what I have read, it is the best way to bring about others’ emotions and also make the movies or other media to a higher level. It could be said that without the best utilize of sound effects, some great works would not be so great.