I have come across the term ‘Wicked Problems’ during the last semester in one of my course subject, Interdisciplinary Communication Project. A wicked problem is a complex issue, something not potentially solvable but will provide an insight to the issue. Some of the wicked problems examples are education and poverty. These two issues are intertwined, as one will affect the other.

In my previous semester, our wicked problem was food wastage. As a group, we all had different skill sets such as public relations, advertising, media and journalism. We had to collaborate and make use of our skills to come up with a solution to this wicked problem. At the initial stage, we had brainstorm mind mapping sessions to come up with our position statement, target audience, strategy, tactics and prototypes. It took quite some time for us to refine our position statement to come up with a more targeted and specific solution that tackles the problem at a local level where we focus on international students in Melbourne.

This Lentara studio focuses on nonfiction transmedia, hence we need to work with factual materials to influence or solve a problem in the real world. Through my deeper understanding of the term wicked problem and nonfiction transmedia, I have a better grasp of the difference on how this studio approaches wicked problems through nonfiction transmedia.