Before beginning working on our prototype focus, as a group we had to complete the prototype production template in today’s workshop.

Creative Brief:

Human centered storytelling to raise awareness and consciousness about the Asylum Seeker Project highlighting their unique values and approach to ultimately encourage involvement and engagement amongst the community

Concept: 

The #Whatishome social media campaign utilizing the power of the general public to help broadening Lentara’s audiences as well as increasing the awareness of the asylum seeker issue. The engagement of our target audiences/stakeholders will take a significant part in this campaign. It will involve a mini series of videos and a social media campaign to promote it.

Deliverables:

– Questions
– Video Storyboards (Matt)
– Hire equipment

– Social media campaign timeline (Wan Li)
– Mock up designs for social media visuals + Lower Third graphics (Kortyna)
– Contact Staff + people who have been in the project (Steph)
– Public advocates + celebrities (Matt)
– Contact donors (Steph)
– Identify “public” – diversity
– Location scouting (Mimo)
– Release forms (Mimo)

Role:

Video Production: Matt, Mimo, Steph
Social Media Campaign: Wan Li, Jenny
Graphic Design:Kortyna
Post Production: Matt, Mimo, Steph