Overarching Idea

For our Project Brief 3, we are supposed to have an overarching idea to 3 of our sketch models. Below are key messages that we thought of after thinking it through on the main objective of our project

  1. Asylum Seeker Project is Unique (value and approach)
  2. Home not just a House (community)
  3. Pushing the positive outcomes of giving

From these key messages, we concluded that our overarching idea would be about Storytelling and Awareness. Stephanie also contacted Jeff to talk about the audience demographic reach of Lentara print and digital platforms so that we could a more solid target audience for each sketch.

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