I came across ‘The Story Canvas’ shared on the nonfiction design studio blog which happened to be another reference from my peers. It was a handy visual template for investigating the use of storytelling in projects by http://digitalstorytellers.com.au/
The template consists of 8 sections that could be used to make a connection between media and design in relation to use of storytelling connected to a design brief. The steps of building this story canvas are quite similar to our steps of forming the return brief, It is a more simplified brief of the return brief and would be a good reference to as we go through the process of designing a solution to remind us of the main core points.
Purpose
Why do we want to tell the story of the asylum seekers project? What is the issue, how are things now, and what changes do we want to make?
Audience
Who do we want to reach out to?
Key Messages
What are the 3 things that we want the audience to remember?
Call to Action
What steps do we want the audience to take?
Story
What kind of story shall we tell? How does it start (hook), how does it end (jab), and what memorable moments happen in between (plot)?
People & Places: Campaign
Who will feature in our story and what locations will be used?
Style & Tone
How will you get your story out there? Map the key touchpoints on a timeline. What does our story look and feel like? List some key imagery and reference samples. What is the musical vibe?
Campaign
Who will feature in our story and what locations will be used? Style & Tone: How will you get your story out there? Map the key touchpoints on a timeline.
We’re a fresh creative agency of film producers, digital pros and artists forming a social enterprise with a mission to use the power of storytelling to write a better narrative for the world – Digital Storytellers