In today’s class, the ‘clothing bin’ group presented their research findings in class. I noticed that their research document was very interesting as they used really good visual support and layout for the document. One of the most interesting that I have learned through their short presentation was how they make use of the ‘user journey map’. I didn’t know much about the ‘customer journey map, hence I decided to do a more in-depth research regarding it.

A Customer Journey Map is a visual of an individual relationship with an organization, service, product or brand, over time and across channels. The journey map includes 5 components: Personas, Timeline, Emotion, Touchpoints, and Channels.

I believe by following this method of researching and understanding Lentara and their Asylum Seekers Housing Project, my group will be able to demonstrate the vision of our project, understand the users behaviors, identify possible functionality at a high level and define our taxonomy and interface.