Q1.What media do you use everyday
- Computers – watching anime, playing video games, editing videos
- Youtube – watching videos
- photobooks – look for inspiration
- Phone – watch videos, read manga
- Instagram – watch videos, look at photos
- Soundcloud – listen to music
Q2. Put a star next to media that is offline
photobooks*
Q3. Company/platform research
Post on the media factory
Youtube: headquarters is in San Bruno California and is now owned by google being the 2nd most visited website after google search
Purpose: YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos
Social Impact: Allows independent creators to build a following at a very low cost which can reach a large audience. Criticisms of Youtube include flagging, age restrictions (leads to privacy concerns), community guidelines and being careful around copyright laws on the platform.
Instagram: allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre approved followers which is owned by Meta Platforms.
Reception: “has received awards being the “best mobile app” at the 2010 TechCrunch Crunchies in January 2011.However there is also criticism and in its negative comments, security and culture on the platform”
Impact on businesses
Instagram can help promote businesses products and services. The platform can also lead to high engagement, which is due to its large user base and high growth rates. The platform can also help commercial brands in saving costs, as it can be used for free even for commercial purposes.
Soundcloud : A Germany based music streaming platform
Motivation/Purpose: “We empower independent artists with the tools, services and resources they need to help them build and grow their careers.”
Company criticisms: “many users complained that it had sacrificed its usefulness to independent artists in an attempt to appeal to the masses, perhaps in preparation for public sale.”
“SoundCloud has also been criticized for changes in service. The new update of the website and application made the feed and interface more difficult to use for some users. Also, the anti-piracy algorithm — which was put into place to combat the number of illegal music downloads — has often been criticized for taking down music that was not illegally submitted or downloaded.”
Cultural Impact
“SoundCloud users are both listeners and artists, using the platform together, creating a community focused space.[75] Features that enable users to comment, like, and share songs allows the platform to operate as a social media site rather than a streaming service.[76] In 2018, the Grammys began to recognize artists and their music on SoundCloud. The shift from The Recording Academy was thanks to the popularity of the platform and their artists.[77] Chance the Rapper is an example of a SoundCloud artist who broke the mould of the industry”
Q4. Which platforms records data
- Instagram (time spent on the platform)
- Youtube in its search algorithms
- Soundcloud as it recommends music based on listening patterns
Q5. Do these platforms have any other uses
Data can be used as research to see what types of audience engage with what types of media from a creators perspective or a brands interest.
Q6. Hierarchy of these platforms and technologies/ is there a hierarchy to the media?
You need a computer/phone to watch these videos or listen to music off soundcloud.
Having a computer is the best way to make and edit videos (or even edit music) to then release on these platforms.