Real-World Media: Assignment #1-Week 3 Blog Post

Sense of time and the “overwhelming sensation of being constantly connected” (Trine & Gunn 2019) in media engagement was an area in this week’s reading Digital detox: Media resistance and the promise of authenticity I found interesting. With their contention that using digital media does “distract us from what is valuable and essential for a good life” (Trine & Gunn 2019), I found altering sides to this argument. When people do use digital media, they seek a burst of dopamine which can be addictive but at the same time can make people happy, excited that they are up to date on news and laugh in the moment.  However, remembering what you did in that time afterwards can be forgotten and can result in regret reflecting upon whether that time spent was worth it.

Boredom was another concept experimented in class but also in the reading Distracted Present, Golden Past? I found the wanting to be distracted in hyper stimulation whilst also trying to escape the uncomfortable feeling of feeling bored (Susanna 2020) relatable in the class activity where we looked straight at a wall for 10 minutes. During this time, I subconsciously thought of various ideas to feel stimulated and not bored. I was surprised that in this time there were people who blank out which I could not relate to. Focussed boredom was also discussed and I saw it has value in refreshing my mind in helping me be creative to then completing the next task of completing a model. What I took away from this sequence of tasks was that inserting bits of boredom in a creative process can help spark new ideas.

My model to describing news and how it is consumed from reading the newspaper, watching TV and scrolling on phones.

References: Susanna P (2020) ” Distracted Present, Golden Past” Media Theory, Volume 4, Issue 2, p.11-32, accessed 16 of March. https://journalcontent.mediatheoryjournal.org/index.php/mt/article/view/117 

Trine S and Gunn E (2019) “Digital detox: Media resistance and the promise of authenticity” Convergence, Volume 26, Issue 5-6, p.1269-1283, doi:  10.1177/1354856519847325

Real-World Media: Assignment #1-Week 2 Blog Post

I found this week’s reading of There Are No Old Media a lot easier to comprehend and more relatable to my everyday life as compared to last week’s reading. The use of nostalgia was discussed in the readings under  “technostalgia” (Van der Heijden, 2015)  where it was a type of nostalgia in media “regarded as a fascination with things that link to their, their parents,’ or previous generations’ past”.  (Natale & Simone 2016) I saw this idea of technostalgia in my encounters with media as well as the creative process. This especially applies in the area of visual effects (e.g the film or chs style look) and I think it is very interesting for my generation  to have interest in using these but not knowing or vaguely rememeber what it exactly looks like in its raw form. 

As a class activity I found a picture on my phone of the time  when I travelled to Japan with my friendsI was able and remebered very well the details like weather, sights and happy emotions.   I then could relate this to an idea in the reading of how media old or modern can really “provide us with meanings and narratives to make sense of the transformations and changes experienced throughout life”. (Natale & Balbi, 2014) Its very impressive to me how when we recall events which may have seem a while ago, nostalgia and seeing something from the past can activate senses and feelings as well as reflection upon changes which can lead us to wanting to go back and missing those times or experiences.

References: Natale, Simone (2016) “There Are No Old Media” Journal of Communication, Volume 66, Issue 4  p. 585–603, doi:10.1111/jcom.12235

Media, place and time

Response to Question 7.  In December of 2018 I travelled to Japan with my friends. I remember throughout the whole trip feeling excited and happy being with my friends everyday for 2 weeks. The weather was very cold but the sun felt quite warm and bright that day. Being at Yoyogi Park in Shibuya I felt at that time it a nice break from being surrounded by buildings spread out in Tokyo which is why I took a photo of the park scenery and nature. After finding this image, I feel like I want to go back to these times walking around and discovering Tokyo with my friends.

Real-World Media: Assignment #1-Week 1 Blog Post

In introduction to this media studio, this week’s reading The textility of making by Tim Ingold was a bit dense and confusing to me at times. However an idea I found in the readings which I could connect to one of the class activities was how when makers are creating  they are responding to a material or something. This  brought me back to when we were told to video anything  and make a 2-3 minute edit from it. Initially I did not know what my video was going to be about so naturally  I recorded anything I found interesting on campus being the response to my surroundings. Then I found myself subconciously categorising this footage in groups and brought this common theme to life in the video edit.

https://drive.google.com/file/d/1FC7327dvZeZcVClNPaCvUVehL5H_JyXS/view?usp=share_link

The link above is to the video I made for the class activity based around the idea of people withing their comfort zones at RMIT university whether it be they are by themselves or with their group of friends.

Thinking of media platforms and technology as hierarchies was a class concpet I found to relate to my everyday life. Since for myself I find video making to be one of my most used form of creating, I place the computer and camera I have as the most important to then potentially release on social media platforms, placing phones lower in hierarchy. However this can differ for someone who makes music who may place a heavy importance on the type of speakers or studio equipment they create with to then thinking about the streaming platforms or concert spaces they can use to share their music.

References: Tim I (2011) “The textility of making” Being Alive, Taylor & Francis Group, p.219 – 228, doi: 10.4324/9780203818336-28

Real-World Media: 2nd of March Class Activity

Q1.What media do you use everyday 

  • Computers – watching anime, playing video games, editing videos 
  • Youtube – watching videos
  • photobooks – look for inspiration 
  • Phone – watch videos, read manga 
  • Instagram – watch videos, look at photos 
  • Soundcloud – listen to music

Q2. Put a star next to media that is offline

photobooks* 

Q3. Company/platform research 

Post on the media factory 

Youtube: headquarters is in San Bruno California and is now owned by google being the 2nd most visited website after google search 

Purpose: YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos

Social Impact: Allows independent creators to build a following at a very low cost which can reach a large audience. Criticisms of Youtube include flagging, age restrictions (leads to privacy concerns), community guidelines and being careful around copyright laws on the platform.  

Instagram: allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre approved followers which is owned by Meta Platforms. 

Reception: “has received awards being the “best mobile app” at the 2010 TechCrunch Crunchies in January 2011.However there is also criticism and in its negative comments, security and culture on the platform”

Impact on businesses 

Instagram can help promote businesses products and services. The platform can also lead to high engagement, which is due to its large user base and high growth rates. The platform can also help commercial brands in saving costs, as it can be used for free even for commercial purposes.

Soundcloud : A Germany based music streaming platform 

Motivation/Purpose: “We empower independent artists with the tools, services and resources they need to help them build and grow their careers.”

Company criticisms: “many users complained that it had sacrificed its usefulness to independent artists in an attempt to appeal to the masses, perhaps in preparation for public sale.” 

“SoundCloud has also been criticized for changes in service. The new update of the website and application made the feed and interface more difficult to use for some users. Also, the anti-piracy algorithm — which was put into place to combat the number of illegal music downloads — has often been criticized for taking down music that was not illegally submitted or downloaded.” 

Cultural Impact 

“SoundCloud users are both listeners and artists, using the platform together, creating a community focused space.[75] Features that enable users to comment, like, and share songs allows the platform to operate as a social media site rather than a streaming service.[76] In 2018, the Grammys began to recognize artists and their music on SoundCloud. The shift from The Recording Academy was thanks to the popularity of the platform and their artists.[77] Chance the Rapper is an example of a SoundCloud artist who broke the mould of the industry”

Q4. Which platforms records data 

  • Instagram (time spent on the platform) 
  • Youtube in its search algorithms 
  • Soundcloud as it recommends music based on listening patterns 

Q5. Do these platforms have any other uses 

Data can be used as research to see what types of audience engage with what types of media from a creators perspective or a brands interest. 

Q6. Hierarchy of these platforms and technologies/ is there a hierarchy to the media?

You need a computer/phone to watch these videos or listen to music off soundcloud. 

Having a computer is the best way to make and edit videos (or even edit music) to then release on these platforms.

Power Of The Cut: #5.2 ASSIGNMENT

Chosen Work  – Jacob Medina (Power Of The Cut) 

Across Jacob’s edit I enjoyed watching how each of the videos were different but also in some areas similar which I could see in the type of editing style Jacob used. The narrative edit stood out to the most being different from the other edits but was still cut in an engaging sequence. Match cuts were used quite well to transition from shot to shot but these shots contrasted quite a bit in terms of emotion and feelings that were tied to them from the couple fighting and then showing affection for each other. This back and forth dynamic and pattern in the cuts created a jarring effect that compelled me more into the narrative which I could then paint with some structure as to what happened before and after. I also quite liked the fact how the ending was left ambiguous and differed from the shots before of the couple. For the documentary cut I found it very interesting how Jacob was able to edit a humorous event where the spectacle was in the aftermath and reaction of eating the pepper and turning it into  something serious and dramatic.The double exposure-like effects in some of the shots really put me in perspective and were funny in exaggerating the feelings and distortion of eating something as spicy as the pepper. The commercial cut leaned towards the more humorous side similarly where Jacob was in some cases mocking himself. Keeping this funny and happy tone consistent throughout I found to be quite effective in promoting the good cause of the charity.

Chosen Work – Freddy Linwei Zhang (Power Of The Cut) 

 

For Freddy’s edit, I quite liked watching them in particular with noticing and seeing a consistent style utilised across all the three edits being shots which consist of long takes which made me as a viewer calm and very easy to watch and understand what is happening. For his narrative even though I did not initially understand that the commercial edit was for a brand of whisky, in a way it made sense and I could see the connection of the brand being connected to people and are associated with people who live outdoors in different environments, creating this image of the brand to appeal and reach out to that audience. For the narrative edit I quite like how there was no talking and black and white with only visuals and a soundtrack that was quite reminiscent of silent films which I found was suitable in telling a story of two friends buying and getting drinks for each other. The  long takes and walking into frame action really helped and to me intentionally made  what may seem like an everyday or normal activity done with friends seem like a special occasion and moment. Freddy’s documentary edit also kept these patterns of shots which take their time and are intentional in their duration and where they are placed. A segment in the edit that really stood out to me was the time lapse shot of Honglu standing at the crossing with the cars and pedestrians sped up walking past him which really emphasised the at thime loneliness Honglu felt being in Melbourne and far away from his friends.

Chose Studio Viewed – Augmented Cinema 

In watching videos from Augmented Cinema , I could see how some groups used immersive arts like graphic design and animations  to convey and paint an image of a mixed reality in predicting future trajectories the world may follow. A video I watched was Disconnected which showed the difficulties in communication especially in the text pop up animations of people in a long distance relationship of this day could relate to. The simple split screen cut out effects were very effective in how different the couple lives were in comparison to each other and further established this gap and distance in their relationship. In the end I found that the use of projector animations was quite useful in exploring how it could reduce this problem being in a long distance relationship and could be revolutionary if done correctly to enhance this experience if being with each other from afar.  In Tantrum, as a viewer I felt like it conveyed the emotions of greed in a science fiction cyberpunk genre. The holographic text animations to me conveyed the fast paced environment the Yakuza gang lives and conduct business in which is still present throughout their everyday lives, especially at times in rest or recovery. And also mentally as well that we think of these things like ways to get money or continuing to work at times where we are supposed to rest. 

 

Power Of The Cut: #4 ASSIGNMENT

Reflection – evidence of your work, thinking and making

Part 1. What I have learned and gained in experience within this studio was being more decisive when cutting and doing it with more of an intention rather than relying on intuition which I was doing before. This intention comes from my thoughts of how I imagine the audience to feel like and what I want to achieve in the edit whether it be conveying a story clearly or to elicit a specific type of emotion. 

Another insight and knowledge I gained personally from this studio was how I think about how this sequence of footage I am cutting is functional and the purpose behind it in order to create a better delivery and impact in the type of work I am making whether it be a narrative piece or a commercial piece. 

Even though I have not completely found my editing style as I set that as a goal at the start of the studio, I have discovered more about myself and the type of sequences and editing structures I see working for myself that I like using. It was in the process driven exercises from homework activities to assignments where I got to see multiple perspectives on edits that I did myself and from others which I was then able to observe and see what I like from and want to try again for myself from it. 

 

Part 2. For my documentary piece I wanted my audience to feel some sense of comfort and nostalgia as that was my main intention of how I structured the clips of b-roll and interview footage together. I also wanted the audience to see the care and artistic skill Daniel puts into cooking different foods. I think I was able to achieve this in the pacing of each clip and the selection of clips which matched well and suitable with what Daniel was talking about. The colours I was able to get were consistently warm and slightly desaturated and faded throughout which I thought helped contribute to the theme of nostalgia and comfort with Daniel and his experience with cooking. If I were to keep working on this piece, I would want to improve on the pacing on areas where there was empty space between where Daniel was talking as I feel like those areas were a bit too rushed due to time constraints set by the assignment. Next time I would want to have clips of b-roll whether it be Daniel or still life shots of the overall space in his home to stay for longer which would help with the overall calm and peaceful tone. 

As for my narrative piece, emotions I wanted to elicit within were feelings of being disturbed and anxiously scared and to be alert and cautious feeling throughout, similar to the feeling you would get when watching a thriller movie where there is an anticipation but you do not know what is going to happen to the main character. I felt like areas that helped me achieve this in my final edit for this piece was in the sound design combined especially the choice of music and diegetic sounds combined with the series of shots I took which contributed to the overall dark theme. Something I would like to work on if I were to continue developing my narrative edit would be improving the sound design and experimenting with how they transition and change in volume at different areas in the edit to accentuate details which are quite helpful in making videos of the thriller genre. I would also like to further experiment with the pacing of each clip and how long they go for before they cut and then observing how it contributes to the overall dark thriller feeling I want to achieve.  

The commercial edit I made was quite fun to shoot and edit and with that feeling, I wanted to convert and translate it into how I stitched the footage together in a fast pace to create an energetic feeling and also this excitement and coolness people feel towards Nike as a brand as well as the sneakers. My main intention putting all these shots together was prioritising the sneakers first and it being the main focus of the video in their functionality of basketball and dance. I felt like I achieved this in the edit by keeping the shoes around the centre and even made small cut outs that pop out in some of the shots which helped create interesting visuals. What I would add to the video and try to develop more of was how I could vary the shots in visual aesthetic like adding and trying out different template filters which can change the look or even enhancing (like altering how the wide angle fish eye looked and distorting it even more to look stylised) of a particular sho. This is so that a variety of shots that look different to each other can create a more engaging and interesting to watch. 

 

Part 3. I feel like in this studio there was not too much collaborative work as doing that can be a bit difficult and tedious especially in sharing and working together editing which can take even longer as compared to working by yourself. However, areas in collaborating during the media making process I found to be important was definitely whilst shooting with others whether they be the talent or people acting. One of the challenges I found was communication and  conveying what I had in my mind that could look great in the edit into words where the people I were working with would understand and see what I had in my mind. I think this also comes down to writing a shot list with clear descriptions and even going to the extent of pairing it with a reference video so that I could show the people who I am working with a rough outline of how I want to capture and shoot them in the action of doing a specific action if they get confused. Some benefits with collaboration I found that worked with me throughout this semester was showing my video to others so that I could get a new perspective on how it looks which also tell if my idea that I was going for and wanting to show in the edit was unsuccessful or worked in making the viewers react in a certain way that I wanted to.

 

3. Your way of working

The first thing that comes to mind of how my editing practice has is in numerically organising footage in a specific way being scene-shot-number has helped me out a lot. This especially applies to when following a script or shot list I have made or need to follow as I like to stay organised and have my footage in an order that is logical to me. 

Being in charge of directing, writing and shooting from a shot list for narrative based videos has been quite new to me during the first couple of weeks. In the pre production phase of shooting this has made me think not only about shots that are mandatory to get but also how they can be put together in a way that creates a story. My current work flow I have discovered that currently works best for me was writing out all the shots I can think of (at least one wide, medium and close up for flexibility when editing) for a specific part of the narrative I had in mind and then listing them out in an order for how I see these shots in the edit. Also prioritising capturing a wide or master shot that covers the whole scene is something else that I have been thinking of when shooting as it acts like a safety net in the editing phase if not enough has been shot.

During the editing phase, I have been thinking about emotion more in relation to Walter Murch’s The Rule Of Six guide to editing in thinking about what I want the series of shots to convey and how I can edit them in an effective way to convey those feelings. This also applies to when watching media like films where I try to be more observant and take note of what I find interesting and stands out to me in a scene or series of shots and what it makes me feel in relation to the narrative or overall message or concept told or explored.

2. Deconstruction

Scene from Memento

My chosen scene is from the film Memento directed by Christopher Nolan. Overall as a whole, the way Memento was very interesting in that it is based around the concept of discontinuity editing which I have not seen a lot of in films. Memento used scenes in colour that have a sequence of events that occur in reverse chronological order whilst inserts of black and white scenes told backstories and information on who the protagonist Leonard is in a chronological order was unique and an interesting way of telling a story to me and well expressed Leonard’s condition of his short term memory. 

One of the scenes that stuck out to me that well expressed Leonard psychology and really brought me into his world and perspective was the scene where Leonard attacks Natalie but cannot remember shortly after what he did. The scene opens with Leonard sitting on Natalie’s couch and is oblivious and confused as to why Natalie is stressed. The pacing of this part in the scene is cut with the camera moving quickly following Natalie circulating the living room and made me feel like I am confused with Leonard as to what is happening. What is interesting to me as well is how the camera follows Natalie taking the pens to prevent Leonard from writing down what happens due to his short term memory loss but that comes to Leonards realisation later on.  

As Natalie gets angrier, the rhythm changes as shot takes become a bit longer especially in the over the shoulder shots of Natalie venting. These shot compositions then nicely transition and match to Natalie circulating Leonard with the camera slowly zooms in on Natalie criticising Leonard helping create and replicate a claustrophobic and more intense atmosphere that Leonard is in. 

The sequence of shots afterwards when Natalie walks outside changes to shot with a shaky camera movement as Leonard tries to find a pen to write down what happened. The change in pacing of the shots not as steady and controlled as before to me symbolised and reflected on the chaos and urgency of Leonard trying his best to not forget what has happened.  

Another part of the scene I found to stand out was the cuts between Lenny looking out the window to Natalie and her looking through the window as if she is breaking the fourth wall. This really to me I found was quite abstract in the scene as there is no really other shot like it but is effective in situating the audience in the perspective of the protagonist watching Natalie being psychologically manipulative in waiting for Leonard to forget then looping back to the narrative convention of Memento of the scene unveiling an answer to a question brought up in what was shown before.