Before doing this reading, I recognised the authors straight away, as I have done a few readings by them for my Communication Histories and Technologies class. Once I began reading, I soon realised that the ideas discussed are similar to that of the ideas we have learnt about in Comm class. The main concept that there is a complex relationship between culture and technology is important, as technology and culture are definitely linked in the way they function in society. I think that technology can only be created and expanded within a society where the culture plays a role, and influences, helps, and/or guides the process. Murphy and Potts introduce the term ‘Technoculture’ in their reading, and this quite nicely embraces the whole idea that technology and culture are intertwined.