As part of our prototype we have chosen to produce 3 types of videos:
Corporate Video, Documentary Video and Fundraising video.
I am tasked with doing the Fundraising Video.
Where will it be seen:
Social Media (Facebook, twitter, youtube), Lentara Website, Lentara database
How Long?
2 Minutes – a suitable time to provide insight, but not lose the attention of the audience
Interviews to use:
3 or 4 of the men that can support the overall message and provide strong quotes as well as Anthony
B Roll:
Look through B Roll to collect the best overlay footage
What is needed:
A song to support the general tone of the video. Marking important parts in interviews in Premiere Pro. Colour grading.
What not to use:
As mentioned by Seth, don’t include interviews that put them in a bad light. One of the interviewees stood in an awkward position and the shot wouldn’t be very pleasing to look at. A shot like this shouldn’t be used.
Theme:
Empathy through perspective