Panel:
Ann Maree Colborne – CEO
Sam Sondhi – Director Growth & Strategy
Jeff Jones
Men’s Shed Presentation to Lentara
Feedback:
Research social value and social impact to solve social issues
What’s in it for them?
Potential Expansion
How can you measure benefits?
There is no one solution that can solve the issues
Asylum Seeker
Tell the story of the Asylum Seeker
Tell their story through artwork – Paintings
Social Media Campaign targeting young adults: What is Home?
#whatishome
Community Engagement: Print – Posters with artwork
Feedback: Moving away from print
Asylum Seeker – Women
Re-Branding – Asylum seeker for women lacks awareness
Uniting women
Where does the money go infographics
Social Media
“Let’s make it happen”
Posters – Women identity
Donations
Awareness
Inspiration – Positive message posters
Posted around Melbourne and Social Media
Workshop – Involve them in activities
Photography – Showcased – positive message – community involvement
T-Shirt Design workshop
Activity involvement
Exhibition
A collection of personal objects
Gallery space design to foster engagement
Feedback: Great simple ideas. Like be-Branding
T-shirts can cause racial tensions. Proposed other clothing items. How to tackle corporate? Uniting Women is much bigger than just Men’s Shed.
Lentara Identity
“We’re good at what we do, but don’t tell our story well”
Print consolidation
Cut out – Too expensive?
Stats, information
Social Media
Allows creativity
Hashtags
Chat – How can they get involved
News articles –
Short videos
Digital Media
Not being promoted to its full potential
Feedback: Needs to adopt instagram. Not for profit needs dynamic thinking. Focus on Digital. Fashion a character of what Lentara is.
Clothing Bin
Label + Clothing Boxes
Track boxes
Engage
Feedback: Bins need to be inside
Shower Bus
Branding – Lenny and Tara as characters
Decals on bus
Crowdfunding campaign
Making a video to post on social media
Mock up of page
50% of successful campaigns have a video, 30% of campaigns don’t
Feedback: Needs to see research of it’s needs. By creating the character it created more opportunities. Branding could kick start the campaign.