Panel notes:
- Concentrate on social value and social impact
- “There is no one solution that can solve the issues.” Sam Sondhi’s supporting the targeting of corporate and community
- Threat to continual support: Difficulties in measuring benefits
- What is in it for me? (corporate sponsors).
- Refresh active marketing
- Compelling stories
- Statistics – evidence of outcomes – how this initiative helps men? (Check with Sam on deets)?
- Research CEO follow up
Ann Marie sees Men’s Shed as Phase One. Potential for expansion. i.e. Youth Shed, Women’s Shed
Prototype focus:
- Produce videos that will be edited for different audiences: Corporate, documentary and fundraiser.
- Redesign and consolidate website which will be a platform for one of the videos
- Add a new logo that will be incorporated onto the website
- Focus on “Concept”