Month: May 2016

Panel notes:

• Concentrate on social value and social impact
• “There is no one solution that can solve the issues.” Sam Sondhi’s supporting the targeting of corporate and community
• Threat to continual support: Difficulties in measuring benefits
• What is in it for me? (corporate sponsors).
• Refresh active marketing
• Compelling stories
• Statistics – evidence of outcomes – how this initiative helps men? (Check with Sam on deets)?
• Research CEO follow up

Ann Marie sees Men’s Shed as Phase One. Potential for expansion. i.e. Youth Shed, Women’s Shed

 

Prototype focus:

• Produce videos that will be edited for different audiences: Corporate, documentary and fundraiser.
• Redesign and consolidate website which will be a platform for one of the videos
• Add a new logo that will be incorporated onto the website
• Focus on “Concept”

Panel: 

Ann Maree Colborne – CEO

Sam Sondhi – Director Growth & Strategy

Jeff Jones

Men’s Shed Presentation to Lentara

Feedback:

Research social value and social impact to solve social issues

What’s in it for them?

Potential Expansion

How can you measure benefits?

There is no one solution that can solve the issues

Asylum Seeker

Tell the story of the Asylum Seeker

Tell their story through artwork – Paintings

Social Media Campaign targeting young adults: What is Home?

#whatishome

Community Engagement: Print – Posters with artwork

Feedback: Moving away from print

Asylum Seeker – Women

Re-Branding – Asylum seeker for women lacks awareness

Uniting women

Where does the money go infographics

Social Media

“Let’s make it happen”

Posters – Women identity

Donations

Awareness

Inspiration – Positive message posters

Posted around Melbourne and Social Media

Workshop – Involve them in activities

Photography – Showcased – positive message – community involvement

T-Shirt Design workshop

Activity involvement

Exhibition

A collection of personal objects

Gallery space design to foster engagement

Feedback: Great simple ideas. Like be-Branding

T-shirts can cause racial tensions. Proposed other clothing items. How to tackle corporate? Uniting Women is much bigger than just Men’s Shed.

Lentara Identity

“We’re good at what we do, but don’t tell our story well”

Print consolidation

Cut out – Too expensive?

Stats, information

Social Media

Allows creativity

Hashtags

Chat – How can they get involved

News articles –

Short videos

Digital Media

Not being promoted to its full potential

Feedback: Needs to adopt instagram. Not for profit needs dynamic thinking. Focus on Digital. Fashion a character of what Lentara is.

Clothing Bin

Label + Clothing Boxes

Track boxes

Engage

Feedback: Bins need to be inside

Shower Bus

Branding – Lenny and Tara as characters

Decals on bus

Crowdfunding campaign

Making a video to post on social media

Mock up of page

50% of successful campaigns have a video, 30% of campaigns don’t

Feedback: Needs to see research of it’s needs. By creating the character it created more opportunities. Branding could kick start the campaign.

Clothing Bins – Renamed to Community Apparel

Group Prompt

Redesigning bins

– Created Mock ups (Design and interior)

Pop up community

Clothing boxes to send as donations. Donor tracking.

Mobile Application Concept – Researched similar companies. Locates other clothing bins

What happens next?

Pretty

Criticism: A story that you can go back to. You want the problem to be solving to be really clear. How is it going to solve the problem?

Women’s Asylum Seeker Group

Exhibition Proposal

Timeline:

Funding

Proposed exhibition space

Gallery Space configuration

Posters:

Strong imagery

A quote included

Social media/website

– Mock ups

Using inspirations

Where will they go?

How will it reflect it’s research?

Criticism:

Want’s to see prompt on the screen

Presentation needs to be a lot more graphic

Change the order

Mock Up

Posters were boring

Lentara Identity

Starts off with brief

Project options –

Criticism:

Ensure pacing is right

Too much text

Who is this organisation?

Eye contact is important

Get to point faster

Don’t generalise why something is good (facebook).

Asylum seeker – Both

Target audience

The refugee art project – Inspiration

– Christopher Ireland

Social Media Campaign

– Noted ALS Ice bucket as a successful campaign

Interview – What is home to you? Asylum Seekers don’t have a home.

Community Engagement Print Campaign

“What is home?” Slogan

Criticism: Simplify

Men’s Shed

Feedback:

More visuals

Visualize strategies – Mind map (Edward Tufte)

Target Audience to videos

Less text more visuals

How can it be saved

What to add for slides:

How videos can be shared…

Facebook

Instagram

Website

Mock up of emails > Lentara database

Note: Hand out slides to panel

Roles:

Presenters: John-Michael and Matthew

Design Mock Ups, Logo and Slide Designs: Chesmond and Rizki

Powerpoint Presentation and Mock Up Videos: Sam

 

Potential slides for presentation:

1. Introduction – Our group

2. Brim bank Men’s Shed + 50 years and up + 30 men attend the shed each week + social interaction

3. What have we discovered – Sustainability

4. What have we discovered – Funding

5. Community and corporate

6. Creative prompt + Awareness + Community involvement + Potential corporate partners + (We can add re brand part here)

7. Elements/Output – (Summary of what we want to do)

8. Model #1 Website + Mock up of internal site + Mock up of external site

9. Model #2 Documentary + Where it will it go + How will it help

10. Model #3 Fundraising Video + Where will it go + How will it help

11. Model #4 Corporate Video + Where will it go + How will it help

12. Conclusion

Men’s Shed

Brain storm: How would we create a Men’s Shed Event…

• Booth at a current event
• Design booth
• Information booth
• Design flyers for family and friends
• Event video
• Preview of the event

Tactical Urbanism 101

Presenter: Jessica Christiansen-Franks – CEO

Urban Designer

Council Officer

Who they are? Social Enterprise. Non-for profit

“Disconnect between designing for people”

“jaded with the industry”

Brisbane City centre – A victim of it’s own success

Brisbane excited to get Melbourne laneways

The difference between top down and bottom up. Council needs to work with community.

It isn’t common for people to go to council meetings. Doesn’t represent what community wants. Whats happens when it goes from top down.

If the people get involved they can have an impact on the look of the city

“Tactical Urbanism”

Master Plan:

1. Community Leadership

Community leaders is essential

1. Mobile Resources

1. Incubate and test ideas – “When design starts to happen”
2. Measure success and scale

Master plan takes it away from “The strategic trap’”

A lot can be done if given a time. Example. 45 minutes/48 hours

ASRC, Innovation Hub

Individual communities came up with ideas and all the members came in to vote on a board with pictures

Prototyping – be ready if it doesn’t work

Came up with picture board and feedback board to build a discussion

How do you know if it worked?

Two Evaluations streams

People – The perception of the place. Capture the place story

Place: Function of the place. Observe the behaviours

The perception that the place is unsafe is the same as the place actually unsafe

The legacy impact is crucial in how people think about the project and spaces

Behaviours – Use time-lapse to research places. How many people walk through spaces? At what time? Used before and after graphs. Used graphs to analyse when people are using spaces.

Behaviours

People – The place story – Record local people and their responses “A place story”

Irrelevant feedback

I come for the post office

Positive feedback

The green space is so relaxing

I’ve met 4 new neighbours and I’ve lived in street for 5 years

Research happens in the end. Test the space without knowing for certain what it can be used for. Find people interested in doing it.

Establishing relationships is the hardest part. Uses the same contacts. Emailing and calling isn’t efficient. Need to meet people to form proper relationships. Face to face contact.

Establishing legitimacy – Get people involved and work with them

Summarised creative brief

1. Streamline the website
2. How can we communicate the story of the Brimbank Men’s Shed
3. Communicate the story of the Men’s Shed
4. Awareness and support of the Men’s Shed

 

Prompt

1. How can we gain support and awareness for Men’s Shed

 

Themes:

Relationships

Community Involvement

Social Involvement

Creative Brief Prompt

Communicate the story of the Men’s Shed to gain awareness and support from the local community and potential corporate partners.

Broad questions about Mens’s Shed:

How can we use the resources available to the Sunshine Mission to raise awareness and support for the Men’s Shed?

What does society understand about The Men’s Shed?

Is the community behind the Men’s Shed mission?

What propaganda can we bring to potential corporate partners?

What sources of support are there available for the men’s shed?

Using Studio name: In regards to attaching logo, work with Lentara, not for them.

Potential Studio Name:

Communications United

Donated Idea

CSNGO

Comm Media Studios

Social Storytelling

UniCo

CDM Studio

MCD Studio

After voting process with tutors and students:

Donated Idea. Tweaked to Collective Idea.

Final Name:

Idea Collective

Ideas meeting:

IDEA. DESIGN. CREATE. ACT.

Explorer Stage:

What if and so

Artist Stage:

Looking & seeking

No one is allowed to say no to an idea? The idea of the artist stage is to find a theme

Ideas summarised – What works together

Present your idea – “Connect on a broad level”

Make sense of the idea

Judge Stage:

Ruling out

Not biased

Examine the evidence

Objective

Removing self interest

Listen and consider – Group dynamics can start to fracture

Make sense of r the direction you are heading

Make Stage (“What do you want to be when you’re a Warrior”):

Fight

Win

Equipment – Tools. Skills. Tactics

Time – Mindful of time

Cost energy

Aware of client expectation

Gantt Chart – Definition: Diagram that shows who can do what at what time? Who is doing what on what day.

Questions to ask:

Are we at a stage where the ideas are clear? Ideas should be anchored. Define the idea.