Uncategorized – Green Eggs and Sam

This is interesting to consider when you put this into day to day life where we are surrounded by media that attempts to tell us or even sell us something. Walking through the city on my way home was interesting as I felt almost rather claustrophobic due to the realisation that in fact we are bombarded with a lot of information even if we don’t actively engage in the information.

Television as ‘cultural technology’ : Glued to the Telly (1995) / it’s not just an address to an audience of consumers it is an address to all of the Australian public.

Dame Pattie Menzies – what will the impact of telly in the home be? “entertaining children and the housewife”.
The housewife is the most vulnerable to the effects of what is broadcast on Television.
TV is about the place where families can bond and be together (post WW2 (fixing up the social fragmentation)).
Imagined audience vs. actual audience
Digitalisation / Post-Broadcast Era
> imagining the audience differently : ‘The Idiot Box’ 4 corners (ABC).
post broadcast is interesting from an institutional/advertising perspective – who are the audiences / there used to be a mass audience but now there is a fractured media landscape (multiple niche audiences) (this impacts ratings)
‘Media effects’ theory: anxiety/suspicion re: power
Ideas of mass culture and mass audiences:
Real life is becoming indistinguishable from the movies. The sound film, far surpassing the theatre of illusion, leaves no room for imagination or reflection on the part of the audience, who is unable to respond within the structure of the film, yet deviate from its precise detail without losing the thread of the story; hence the film forces its victims to equate it directly with reality.

There are in fact no masses, there are only ways of seeing people as masses… a way of seeing people which has been characteristic of our kind of society… [a way of seeing that] has been capitalised for the purposes of cultural or political exploitation – R. Williams, Culture and Society (1963)

Interpellation: the process by which individuals/readers are ‘hailed’ – in other words when the individual is prompted by a text to recognise or himself as being a subject that belongs in a role e.g. singing the national anthem at the football. (Louis Althusser (1918-1990)).

Theorising the ‘active audience’:

– some key early academic texts for television studies
: Stuart Hall’s encoding/decoding model (1980)
: David Morley, The Nationwide Audience (1980)
: Janice Radway, Reading the Romance (1984)
: Ien Ang, Watching Dallas (1985) – invited people who watched it to write to her about what they enjoyed about the show/how they viewed it – did her analysis this way as it provided her with many different people with different background: realism: emotional realism – taking something out of it in terms of qualities and the international perspectives. What was its appeal?

Broadcast audience as ‘public’ – one-to-many/’social glue’/imagined community/virtual public sphere

Ratings:
- exposure is the key measurement
- must appeal to the inherence ‘correctness’ of the measurement
- uses a probability, statistical, sample
- delivers a ‘single number’
- is syndicated to reduce costs to subscribers
- has generally been third-party
- is regularly audited by independent parties
- limits on intrusion
- is expected to work in the public interest (i.e. accurately represent a public audience)

Fandom:

Stereotyped and pathologised as cultural – obsessive/freakish/hysterical/infantile and regressive social subjects: pop culture’s take on fandom has typically been one of distaste and critique, with fans emotional attachments to media texts and celebrities being viewed as “irrational”…
Henry Jenkins (3^rd) – Textual Poachers (1992):
– characterising fans as ‘active producers and manipulators of meaning’
Portalandia (2012) – One moore episode/fans have become more active/engaged with show producers and contributing to the production side of these different shows.
Online fan communities

Have fannish modes of engagement become mainstreamed, normalised, and/or economically exploited in contemporary culture?

I believe perhaps as I am a huge fan of many celebrities and have found that it is more common these days now thanks so social media to be part of these fan groups which are highly populated. The fact that these are so highly populated suggests that they are very mainstream.

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Media Consumption

By samanthabeniacbrooks • March 18, 2015 First Year, Media 1, Uncategorized

On Tuesday the 10th of March, a small group of RMIT Media 1 students went on a walk to the State Library to investigate Media Consumption in every day life. We sampled both inside and outside looking not only at eye level but above, below, under etc. I noticed that the most common forms of media usage were on iPhones, iPads, Macs and iPods which are popular Apple products.

Above eye-level (up high) Advertisements on trams and shops (e.g. Melbourne Central – a film poster for ‘Focus’ – a film starring Margot Robbie, children’s book festival banners and exhibition signs hanging around the outside/inside the library.

On the ground People crouching to take photos, flashing “open” signs designed to gage attention, ‘free tram zone’ (allowing Yarra Trams customers to understand that the city is now a free tram zone, giant chess board (promoting face-to-face interaction).

At eye level iPhones, iPods and iPads being used, branded t-shirts and also a Tibetan demonstration was happening on the steps of the State Library.

In the background Fast Food (McDonalds, Subway), people reading books/magazines (e.g. Who/Woman’s Weekly), people gazing at exhibition signs and statues to read the text, traditional tibetan songs (both in english and tibetan) + signs hanging around the protesters necks to raise awareness and commemorate the lives of tibetans whom have self-immolated and died in protest to China.

In the foreground/ In my hand Pamphlet/Brochure (given to our group by a Tibetan protest leader) and information brochures inside the library.

Category Archives: Uncategorized

Micro Video Essay Brief 3 Resources

/ Week 9 – Lectorial Reflection /

Media Consumption

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