Making Sense of Social Media Assignment 2, Blog Post 3

This week’s video seemed to be plagued with obstacles across production and post production. Firstly before recording I forgot to check audio levels on my microphone which meant that my audio I recorded was extremely quiet and unusable. Luckily though it was an external microphone, meaning I was still able to record audio with my camera’s onboard microphone, however the quality wasn’t as good but still usable.

Secondly I had a lot of issues trying to upload the video to YouTube. This was especially irritating as it was completely out of my control. At least with the audio issues it was my own fault and I learnt my lesson to always check my audio before recording. My troubles uploading was completely out of my control. The upload never seemed to be able to get past 40% uploaded, then once it did it would automatically start again. Meaning that an upload for a 6 minute video that should’ve taken about 30 minutes took an entire day to do. I thought that it may have been an issue with the file as it wasn’t uploading to Google Photos or Google Drive either. I tried exporting the video in different formats at different qualities but eventually the original just somehow worked. I wanted to upload at 8:30am but wasn’t able to get it to work on YouTube until about midnight later that day. One silver lining I did find though was being able to schedule uploads on YouTube using their schedule feature, and on Facebook and Instagram using Facebook Creator Studio. This meant I was able to get the clip I used from the main video for social media promotion out across Facebook and Instagram with a link to the full YouTube video all posted at the same time. This was scheduled to happen at 8:30am the next day as Sensis data indicates that this is the peak time for social media usage between my target demographic of 18 – 29 year olds. Although this might be the case, I did notice that likes, comments and engagement across the social media posts weren’t as high as when I uploaded the previous clip at 10:30pm. I don’t know why this is the case but it makes posting at night/evening more appealing as it seems to get more engagement. Overall though response on the video was very positive however in terms of views and likes not as successful as the last one.

VIDEO:

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