Having to engage in research into the Social Cognitive Theory for my Pop-Culture group presentation, I came across the experiments of Albert Bandura…in particular, his experiments with the bobo doll.

Upon reading and watching the experiments, my memory was sparked and reminded of the electoral in which Brian touched on these experiments and their importance into how messages are subliminally received by the audience.

This idea behind the cognitive ramifications of messages has altered the way in which I perceive certain media artefacts and has prompted me to continue in my own personal research on the topic.

For those of you who have yet to witness the experiments:

– donandsherri