“The media are not so much ‘things’ as places which most of us inhabit, which weave in and out of our lives. Their constant messages and pleasures seem to flow around and through us, and they immerse most of our waking lives”

– Branston and Stafford 2010, The Media Students Book, 5th Eddition, NY: Route Ledge

This was the message that managed to remain poignant with me after leaving the lectorial for week 2. Upon reflecting on this quote, its relevance managed to become more clear and the connotations that it carries more apparent.

The sheer amount of media and mediated interactions that we are immersed in on a daily basis is somewhat astounding when looking at them from a critical point of view. Waking up to an alarm, set on an iPhone 6, playing a tune composed by an employee of Apple is only the start of a very big iceberg. However, this should not be a daunting thought, it is rather a notion that although we think that media is a ‘bad’ thing, it is really a series of entities that we inhabit.

– donandsherri