Hope For Audience
My hope for our sculpture—Mix-tape—is that it highlights the obscured meaning or meanings of otherwise inconsequential objects such as a cassette tape. This retro media is today considered rather unnecessary in everyday life much like CDs, VHS tapes, and ever more, DVDs. That is why I had a particular fascination with crafting some sort of interpersonally meaningful sculpture. The construction of Mix-tape emphasises the need to create meaning; it provokes the viewer to ask what is being displayed and why. As Christian Ulrik Andersen, Søren Bro Pold & Morten Suder Riis (2014) discuss, it could be perceived as about memories or the way in which so-called ‘Jurassic technologies’ (158) can be transformed into something beyond itself. Furthermore, as Margaret Iverson (2014) describes, the mere act of looking at found objects of the past can import some meaning onto that object with little artist interaction.
Studio Relevance
I think the latter of those perceptions (i.e. the idea that meaning can be created through a material or the act of seeing), exemplifies a key concern of the studio: “[to] create new media works that have well-rounded and historically grounded origins”. The idea of using an obsolete media/medium (cassette tapes) to create a new, interpretable media work, much like the work of Christian Marclay (Feliz 2013). Moreover, I think Mix-tape illustrates the legacy of cassette tapes within media.
Successful Aspects
I think the single most successful element of the sculpture was how it was exhibited. The way in which we adapted to the space itself ultimately made the exhibited product far better than it otherwise would have been. I think it exemplified the tactile nature of the tapes in a way that was interesting and though-provoking. I also particularly liked how the tape pooled at the floor and interacted with itself, and perfectly hid the static-playing speaker and extra cassette tapes.
Problematic Aspects
The most problematic aspect of the project for me, was the depth at which we looked at certain unnecessary elements. Early on we would continue to discuss the concept and ways in which we could include components. We knew we wanted to encourage interaction, and we wanted to include something about Clive Garner, the original owner of the tapes in order to acquire another layer of legacy. These ideas were very hard to accomplish, however. Clive Garner was either too much or too little within the sculpture and so we scraped it—the only reminisce is on the tapes themselves. The interactivity was there, it just wasn’t really advertised and would have been difficult to actually achieve without breaking some viewer perception.
On Further Development
If we were to work on it further or expand it in some way, it would be interesting to make it bigger. Although the cassette cubes to cassette tape ratio was good and demonstrates the concept and meaning(s), I think if it was even larger these aspects would be clearer or even evolve. Then again, I think at a certain scale it would be too big and become redundant, which could be interesting.
Studio Takeaways
I have a few takeaways from my studio experience. My first takeaway from Memory Screen is my perception of “media art”. At the start of the semester, I didn’t really have an idea of what would be discussed or produced but by the end, I’ve come to better understand art forms that I likely would’ve neglected otherwise. My second takeaway is the importance to actually reflect on your work. I guess I had more time to reflect on my work this semester than the previous as I think I actually got something out of it: something to work on for the next time. My third takeaway is the need to just get on with it. I found that throughout the semester from the earlier assignments and even this final project, I would get caught on something and would spend way too much time working on it. This ties back to the problematic aspect of the sculpture in that we spent a lot of time thinking about ways we could incorporate Clive Garner and interactivity, which were ultimately a waste of time and made me realise that sometimes we need to just move on instead of dwelling on an idea.
On Working Collaboratively
I think there were two layers of collaboration during the latter half of the semester. Within groups, especially small groups like our own (with just the two of us), it is crucial we’re both working and both communicating. Every session, we would update each other on ideas we’ve had over a couple days and would contact each other if there was anything needed or if we weren’t able to make it to class or if there was any other problem. It was also crucial to work together to fix any problems that occurred. These were other successful aspects of the sculpture—being on the same page, understanding, and actively contributing. More broadly, exhibition-wise, I found it interesting to see how everyone adapted to the space and was actively engaged with each other’s work. For our group, it was the idea to hang the cassette cubes from the horizontal beams of the media portal while also making sure our sculpture didn’t affect anyone else’s. Ultimately, everyone needed to work together, not only to make sure their work was done but also to interact and not interfere with other works around the exhibition space.
References
Andersen, C.U., Pold, S.B. and Riis, M.S. (2014) ‘A dialogue on cassette tapes and their memories’, A Peer-Reviewed Journal About, 3(1), pp. 156–167. doi:10.7146/aprja.v3i1.116095.
Feliz, M. C. (2013). Resonant Space, Sonorous Time: The Varieties of Acoustic Phenomena in the Art of Christian Marclay (Order No. 3644741). Available from ProQuest One Academic. (1629828743).
Iversen, M. (2014) ‘Readymade, Found Object, Photograph’, Art Journal, 63(2), pp. 44–57. doi: 10.1080/00043249.2004.10791125.