Another conceptual approach to advertising could come in the form of students, as Gloria, Michael and I traveled to Federation Square with film gear in hand. Many individuals asked what we were recording, this caused us to answer with a statement involving that we were university students from RMIT studying a Bachelor of Media and Communications and has to fulfil a certain assignment.

One gentlemen stated he use to teach physics within the city campus, whilst another student from Swinburne told us she wished to transfer to RMIT and asked about details within the course. This got me thinking are student themselves advertisements? Or even further as Michael my group collaborative partner pointed out to me “Aren’t we all walking advertisements”. The clothes we wear, the makeup, the technology (smartphones), hairstyle, every material aspect we display is a possible form of advertising. Specific brands use branding which especially help consumers identity a products background. An example would be ‘Stussy ©’, a worldwide brand which is now recognized for its contemporary designs and youthful consumers.

As an update on our project the interviewing process went well, at first we assumed it would be harder than imagined. There were a hefty amount of rejections but a surprising amount of applicants wanting to be involved, some who were even quite charismatic about the topic. I was the camera operator, Gloria on sound and Michael was the interviewer as well as the individual handing out the release forms.

Overall it was interesting to hear about this topic, one Irish individual even included he knew that there were potential risks involving wearable devices but didn’t  care change his lifestyle, I believe this says a lot about the society we live in.