Media institutions; the topic for week 10’s lectorial. A media institution is an overarching company that has ownership over numerous companies within the mass media, these can include television, radio, publishing, film as well as online (the internet).

It is important that a company’s values runs across through all of its businesses, including the employees and other individuals associated with the company.

A prime example of a media institution with prominent values is Facebook, Mark Zuckerberg continues to stream his views on connectivity throughout the social media website. It was built as a platform for connection, sharing and to build social relations of course this also comes back to being their core values.

I can’t help comparing this platform to Rupert Murdoch in which he has major influence and owns a large part of the Australian media. His biased (extreme right winged) political views and values can be seen running through ‘The Herald Sun’ which is one of the many companies he has ownership over. Of course the views and values of this company would reflect a right-winged political stance as Murdoch does. Is is a reflection and example of a media institution mainly owned by a single individual with influence.
These two images below from the Herald Sun are all that needs to be shown to represent the strong biased political pull.