MAC Cosmetics accused of appropriating Native American culture in new “Vibe Tribe” collection

MAC’s new collection of cosmetics is reaching out to a certain type of audience- that being the influential young adults who consistently want to look more ‘bohemian’ at music festivals in order for society to accept them as a spiritual individual. For this particular advertisement (a Summer 2016 campaign) MAC commented saying the imagery was inspired by “Art, outdoor music festivals, and the colors of the desert.” No reference to the Native American culture? Then why choose to use aspects from the culture in order to promote a cosmetic product? Hence we look back at the target audience for this answer the fact that they are specifically promoting the product to individuals attending events such as ‘Coachella’ really admits that a large part of cultural appropriation lies deeper within our society- within younger generations who are less inclined to pay respects to historical cultures. To read more about the article click the title above in order to gather an opinion.