The activity the class was presented with was to go to a specific location and observe the different forms of Media within society. The purpose of this task I believe was to make students aware of what it is to be an active media consumer, always challenging the views and values within the media and they’re purpose. The location that I examined was Melbourne Central below is a list of media observations that were made with a few selected images as evidence.
Up High: Electronic advertisements including a massive projected one next to the elevator stairs, Melbourne central clockwork.
On the Ground: Receipts and other pieces of rubbish from products.
Mid Ground: Salesperson promoting products, volunteers handing out information pamphlets,
Background: Mirrors that reflect the surrounding media.
Foreground: People on there mobile phones whilst walking, giant lighted electronic brand names on stores,
In Your Hand: Mobile phone, applications (receiving Facebook messengers), the sound of receiving a message.
In an overall reflection the combustion and the constant movement inside Melbourne Central made it extremely hard to focus on one aspect and to be specific one media aspect. As a place of commercialism and sales, Melbourne central makes good of this by having an increase in brand advertisements relating to fashion/clothing which is what is sold most in Melbourne central.
An example of the giant advertisement as you walk into Melbourne Central
The giant electronically lit brand name which attracts many to the store.
A representation of how many people are walking around on their phones and the volunteers promoting a cause in the background.