The media 1 week 11 reading gives many examples on the pros and cons of advertising (well that’s what I got out of it).

Advertising has become the influence of human ambition; ‘harvesting human attention and re-selling it to Advertisers has become a major part of our economy’.

PROS:

• It makes the free content more worthwhile and we appreciate it more with adverts before it. e.g.. watching the video clips before the free content video starts.
• It can raise awareness and spread important messages/ facts
• it provides revenue to sponsor other companies e.g.. Education Funding Partners (EFP) advertise to mould future consumers and helped turn around the crisis with the Twin Rivers School in California
• gives lessons of reality through awareness of consumer exploitation (EFP)
• We aren’t powerless to adverts

CONS:

• There has become a loss between Private VS Commercial
• time is lost, we believe fake news, short attention spam developed due to Clickbait
• advertising corrupts assets in order to gain revenue e.g.. McDonald’s posters in Twin Rivers School corridors due to EFP advises a bad message to children yet gains McDonald’s new costumers and EFP make money
• Propaganda
• our lives are commercially exploited to the extent it can be

Nakita xx