It’s not hard to notice the media when it is almost jumping in your face. Any billboard, poster, whether it reside on the side of a tram or a building, any logo, and perhaps even the welcome you get inside of the store, could be seen as forms of media. Today, the Queen Victoria Market proved the media is everywhere, slapping you in the face (maybe literally, luckily not today though) with it’s information and constantly trying to jump into your mind through you noticing it. Seeing as it’s not just your average shopping centre with the standard roof which so many of the boring shopping centres have, through this Pharrell approved roofing there are many things you may see. Heres a list of just a few of the things:

UP HIGH: Blimp for ‘Appliances Online’, Children’s Book Festival banner, QV welcome sign,

ON THE GROUND: Movinpick logo, Riot paint

MID-GROUND: Gong cha Menus, Recycling bin sings,

BACKGROUND: ANZ bank logo

FOREGROUND: Mad Mex food packaging, Vodafone flag, Schnitz logo on it’s walls,

IN YOUR HAND: Facebook, iPhone, GQ Magazine.

It’s interesting, to list just a few doesn’t account for the every single experience you notice. Even the simple , “Welcome to ____” that store employees state on your arrival (in my case “welcome to riot” which may or may not have been staged just for this blog post) is something which reinforces a brand, and can even be considered as a part of the overall media experience. It’s interesting to see that to take a break from experiencing the noticing of the broad range of media in QV markets was through immersing myself in more media; through my phone, which you could say is one of the most intimate media experiences which of course, makes it hard not to notice.