I was really happy to find out in wednesday morning class that I had been assigned to the group which would focus on Lentara’s identity as brand and as a company.

I think this was something I was so keen to work on as I believe the way in which a brand or organisation presents themselves to the public is a key determinant in the people they will attract and the potential of their business.

FRom what I have seen so far, Lentara is such an amazing non for profit organisation that does so much for Australia and for those in need. The opportunity to be apart of exploring, creating and marketing their image and story to the world is something I see as extremely beneficial and important.

Whether my group manages to simply create a proposal, or alternatively completely rewrite Lentara’s website, I know that the work we’re doing will be beneficial, worthwhile, and ideally help someone somewhere along the way.