On Wednesday Morning an ex RMIT student came in to talk to us about her ole as a digital media producer at World Vision. She spoke to us in detail about the crossover between media and human centered design in the real world.

I found her presentation extremely relevant, informative, and insightful. Not only does her experience relate to my current studio, but I believe her knowledge will prove beneficial and applicable to any job I undertake in the future.

Some important aspects and ideas I picked up from Christians presentation:

-Working together and alongside others is important and necessary
-Don’t become a lonely workhorse…Working with others allows you to gather valuable feedback and advice about your work
-Challenge, Risk, vulnerability and courage is what about creative design is all about
-A lot of the work in communication departments is a process of learning and discovery
-Managing client relationships is essential for quality outcomes
-Creative design gains insight into your audience in a way that segmentation can’t “always create for your target audience”
-Traditional attitudinal pragmatic and humanist segmentation detracted from good storytelling. In reality human beings are much more complex creatures.
-Use audience segmentation info to inform the overall look and feel if the story rather than entirely influence the story itself.
-“If a story is not about the hearer he will not listen. And here I make a rule-a great and interesting story is about everyone or it will not last”
-Consider the broad spectrum of people who will be touched by your design solution
-How are they connected to your topic and what is their understanding of it
-Listen to your audience
-Recognize gut instinct and intuition and focus on insights
-Workhorse mode is a common reaction to stress and it kills creativity
-Spend time on creative development/design in order to save time, but just do it rapidly. Your brain works faster, quality and polished ideas become available, you have no time to overthink or complicate and efficiency comes naturally.
-Don’t jump to execution before you have created a concept.