This is our production plan for weeks 6/7 thus far.
I am incredibly happy with the way our team works together and our commitment to work hard and get really involved with the studio.

Lentara Identity Week 6-7 Production Plan
Group Prompt
Through innovative methods, how can we can elevate Lentara’s audience engagement, and enhance interaction with their information and services?

With a focus on: Awareness and promotion through
a) print consolidation, b) digital media strategy and c) (current & prospective) Donor Connectivity.

Production Plan
Sketch/Model 1 – Print Consolidation Kit
Charlie and Matilda – Print consolidation kit
Description A culmination of Lentara’s information, only some of which is currently available, that will be presented in a unique design that is intricately constructed and takes attention to detail, as well as being malleable to different audiences/clients.
Tasks Matilda & Charlie:
1. Why it would be beneficial for Lentara
2. What it is/includes
3. Where you could find it – online, at the lentara HQ, supporters, branches e.g. Op shops, etc.

Charlie:
1. pamphlet design – different folds/which would be more suitable for the target audience especially if the consolidation kit is for larger corporations vs families ect.
2. Different corporate packs/identity kits – what’s included/what should be included depending on the audience
Matilda –
1. What information would go into the kit/why
2. Narrow down the creative brief to points that are palatable for the reader/targeted audience.
3. Would the information change depending on who the target audience is (corporate pack vs packs sent to general public donating)
Blake:
1. How can infographics be incorporated to enhance the print medium to make it more engaging.
Completed by Monday 18th April – to allow for group review and combination of information.

Sketch/Model 2 – Digital media strategy
Julia & Nicole – Social Media
The digital media strategy is also inclusive of videos (Evan) and infographics (Blake)
Description Creating a voice/theme/purpose that attracts and involves digital users across different social media platforms, including but not limited to mediums such as image, video, infographics.

Tasks Julia
1. Why is an Instagram profile (currently non-existent) necessary for Lentara? How will it help Lentara increase awareness?
2. Research on other Instagram profiles of non profit organisations + their characteristics
3. Mock up of a Lentara Instagram Profile
Nicole
1. Analyse Lentara’s current use of Twitter
2. Research other Twitter profiles of non profit organisations + their characteristics
3. Develop a strategy on how to improve the Twitter account, including guidelines,
4. How can twitter be used in conjunction with Donor Connectivity, infographics and videos?
Blake
1. How can infographics be useful and contribute to the digital media strategy?
Evan
1. How can videos be useful and contribute to the digital media strategy?
Completed by Monday 18th April – to allow for group review and combination of information.

Sketch/Model 3 – Donor Connectivity
Blake – infographics
Evan – Videos
Description Creating an ongoing relationship with pre-existing donors, as well as attracting new donors, through communication in different digital medium
Tasks Evan:
1. Why is there a need for the video medium?
2. Research comparative NFP promotional videos
3. Create a video ‘mood board’, showcasing intended themes, aesthetics, through the medium of montage

Blake:
1. How can infographics be used to improve donor relationships?
Completed by Monday 18th April – to allow for group review and combination of information.

Create presentation of above 3 tasks

Description Combining all members work into a powerpoint to present to class members, staff and critique panel
Tasks 1. Each member is to send completed information, including any pictures, videos, etc to Blake by Monday 18 April
2. Blake will format and formalise the combined work and put it into a sleek presentation.
Completed by Tuesday 19 April, to ensure we are ready to present the following day.

EDIT * – Combination of task 2 and 3.
Digital Media Engagement
Description Enhancing Lentara’s online presence and creating an ongoing relationship with its stakeholders and the digital community, through multi-platform content distributed through different digital mediums

A culmination of Lentara’s information, only some of which is currently available, that will be presented in a unique design that is intricately constructed and takes attention to detail, as well as being malleable to different audiences/clients.
Creating a connective, multi-use kit, that personifies Lentara, culminates all necessary organisation information, is malleable for multiple audiences and purposes, and possesses a simplicity of understanding and use.

• Information culmination
• Comprising of
• Simplicity of understanding and use
• malleable to different audiences/clients.