In this week’s report, I will be skimming through a summary of my findings.

1) Post timing is irrelevant

While I find it difficult to gauge the effect post frequency has, it is safe to assume that post timing is out of the picture, as shown in the above screengrabs. The first screengrab shows my video views from the same night I posted them, and the second, from the morning after. To elaborate, I checked back on my videos throughout the night, but they did not fare well. In fact, they were my least viewed TikToks and I was ready to assume that post frequency was irrelevant (as I had posted 4 times that day). The next morning, however, the views had skyrocketed by up to 200 views, and are now some of my most viewed TikToks.

2) Proximity is vital

As I was targeting mainly Australians and Singaporeans, or more specifically, Singaporeans in Australia, I geotagged my location as Melbourne and used the hashtags #tiktoksingapore and #tiktokaustralia. The link between proximity and popularity is unclear, but the above screenshot of my analytics prove that geotagging helps a great deal with engaging one’s target audience.

To wrap up, the key factors that I find contribute the most to the making of popular TikTok content are discoverability, aesthetics, and timeliness.

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