Since the Sensis data has shown that more than half of the female users use Instagram to look at clothing/fashion, I expected to see plenty of fashion-related accounts, and sure enough, there is a lot. Even though I have come across hundreds of thrift store accounts, I was looking for particularly Australian accounts. My thrift store is based in Melbourne and thus, by looking at the Australian accounts’ followers, I was hoping to reach their audience too. To my surprise, however, I was unable to find that many Australian thrift store accounts.

Following the schedule on my previous post, I finally launched my online thrift store last Sunday and started posting the pictures throughout the week. Although I currently only have images on my Instagram, I am planning to have more variety on my posts such as videos/IGTV in the future. This is to see which type of media posts will engage with my target audience more. The image below is a screenshot of the @gemini.collects Instagram page.

I wanted to see how much my page can grow with no prior support so I did not promote it on my personal account or pay Instagram to advertise my posts. I followed other thrift stores in hopes of gaining more followers but only a small percentage of them followed back. Along with the photos, I also included hashtags along with my photos so that it can easily be found in the explore page but it doesn’t seem to help out much. Overall, I find that it was relatively challenging to reach my target audience and increase the views on my posts if I started from nothing.

 

 

 

 

With the given results, unfortunately, I do not have many insights I can provide to this assignment. The image below is a screenshot of my page’s insights for the past week. Reach is the number of unique accounts that have seen my posts and impressions are the number of times my posts have been viewed.