Question3

Pathway to Audience (word count: 397)

The target audience for my proof of concept and long form idea are three types of people. They may like other movies like horror and comedy because their personal preferences are different. First of all, my ‘primary’ audience are teachers and parents, whose ages range from 25 to 50 years old. Because the subject matter of my film is about combating bullying in schools, it is also an educational film, so my ‘primary’ audience is very concerned about this issue. If parents do not set a good example for their children in the home, but allow them to grow up in a violent environment, they will slowly become mentally unbalanced and go out to bully others. Next, my ‘secondary’ audience are students are middle school students whose age range is about 12 to 15 years old. It is inevitable that adolescents will have some thoughts about each other, such as they will dislike a classmate and bullying her and then ostracizing her.

I think my ‘primary’ audience would like to watch educational movies in a specific way and in a specific place. for instance, teachers will show such movies in class when teaching educational issues and prevent and stop such violence.Giroux described popular movies as a form of “public pedagogy e a visual technology that functions as a powerful teaching machine.” (Giroux, 2002) In this way, teachers can also motivate students to learn through movies.

I know my target audience likes to look at their phones so I post my proof of concept on social media applications such as Youtube, Instagram, TikTok and so on. I think projects with realistic themes are more likely to find an audience and people like to see other people in embarrassing, scary or difficult situations. I can post on many social media outlets or participate in film festivals, but the only way to reach the tens of thousands of viewers who will watch my work is if the film has the dimension and breadth of distribution. I can also create a topic that the audience likes and then they choose the video and share it, recommend it and then create a topic and a lot of republication is the main task of my film distribution. Each platform actually carries a different audience group, maximizing my exposure, and they all continue to expand my film’s audience, so that I continue to benefit.

Reference list

1.Giroux, H. A. (2002). Breaking in to the movies. Film and the culture of politics. Malden: Blackwell Publishers.

2.Van Beveren, Laura et al. “Exploring Educational Taboos through School Movies. A Rhetorical Analysis of Student-Teachers’ Reflections.” Teaching and teacher education 75 (2018): 187–198. Web.

Question4

Reflection (word count: 396)

I want my final work to be broadcast through social networking platforms and then show it to the audience. The audience will know exactly what my ‘proof of concept’ is about to convey one of the studio’s main concerns, such as a film where my main concern is a simple plot line and narrative exposition for the majority audience to understand and accept.

If I’m going to continue to work on proof-of-concept projects the core of what I want to improve is to add some interest to my projects. For example, I could have my protagonist who has dyslexia but who has a talent for fine art and drawing. Contemporary young people like to see hot things, so I need to make my works more interesting and selling points to make my project more successful.

Video art has inherent commercial attributes, and it pays more attention to the commercial value and entertainment function of products. Since the trend of the market and the public’s likes and dislikes determine the survival of my works, I must pay close attention to the market demand and the audience’s aesthetic taste changes before entering the life and the market.

I think my proof of concept can effectively ‘prove’ the concept of my long-form narrative concept. Because, It allows the audience to have an imaginary space when watching.

I think my concept reflects social problems such as campus bullying, which can also help teachers and parents to prevent students after watching it. All sectors of society hope that movies can become a more effective means of education and become the main way and important way for people to express their feelings and values.

The main challenge for me in this studio is that the content of my films is difficult to reach across all ages. However, my content is related to education so there will still be a certain audience of teachers, students and parents, and maybe other people will find it a little boring. When I am creating works, I not only need to grasp the truth, goodness and beauty in the works, but also need to carry out the correct guidance of three views. On the one hand, it is to inherit and carry forward the culture, on the other hand, it is to set up people’s cultural confidence and cultivate people’s cultural consciousness, and enrich people’s entertainment life.