chris anderson makes some interesting points about networks and audience in ‘the long tail’

“the future of entertainment is in the millions of niche markets”
anderson contends that your focus shouldn’t be on reaching the largest audience, instead it she be on reaching a specific audience and forming a connection with them

anderson believes people wrongly assume that “if people wanted it, surely it would be sold”
entertainment or whatever else you are providing needs to be accessible. it needs to be affordable and people must know how and where to find it. otherwise you won’t get an audience 

“we live in the physical world and, until recently, most of our entertainment media did”
anderson is highlighting the power of the world wide web to connect people and cross geographical boundaries. entertainment media now has a much larger reach 

check it out: http://vogmae.dropmark.com/133224/2255470