Making Sense of Social Media // What is ‘social media’?

Nowadays, when the term ‘social media’ appears, people usually think of colorful icons instead of its definition. A simple definition of ‘social media’ would be ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content’ (Kaplan & Haenlein, cited Read More…