As I mentioned in the previous post, my chosen platform is YouTube. I have always enjoyed watching YouTube and creating short videos to upload for entertainment. This assignment will be a different experience and also an opportunity for me to gain a new understanding of how YouTube works.

I want to acquire knowledge about the platform that can only be obtained through tackling challenges such as figuring out how to spread my videos to the target audience or understanding what kind of content my audiences enjoy watching. Moreover, YouTube is the third most popular platform among the ages of 18-29 and the second most used platform in general (Sensis 2018). Almost 95% of the millennials surveyed watch TV cooking shows or online videos for inspirations and recipes (Porch n.d). This statistic reinforces my judgment of choosing YouTube as the most suitable platform to share videos relating to cooking. Additionally, people tend to scroll through other social media platforms like Facebook or Instagram very quickly instead of stopping to watch a long video.

For now, I will promote my videos through my personal social media accounts which consist mainly of followers and friends around 18-29. If things go well in the future, I could open public accounts on social media specifically for my YouTube channel to reach more audiences.

References

Porch n.d., Cooking Nightmares, Porch, viewed 5 April 2020, <https://porch.com/resource/cooking-nightmares>. ‌ ‌

Sensis 2018, ‘Yellow Social Media Report 2018′, viewed 28 March 2020, https://www.yellow.com.au/social-media-report/