Assignment 1 – Video Proposal

 

Automated Decision Making is being used more and more in social media and apps which are used by children, teenagers and young adults all over the world. These automations can provide recommended posts, relevant advertisements and creators which users may have otherwise not been able to find or seen. However, there are also many negatives which can arise from such automation. Apps now have access to our personal information now more than ever, harmful ideas and products can be targeted to immature audiences and misinformation can spread like wild fire. My video explainer will aim to explore just how much of our personal information Tik Tok has and how their “for you page” works. I will do this in order to better shed light on the apps that our younger generations consume and for them to be more aware of just what goes on behind the scenes of their favourite social media apps so they can make better choices with this new information. My video explainer will make heavy use of interviews with experts, archival footage and data in order to engage the viewer. I will not have any piece to camera shots as I believe having quick changing animations, visual effects will reflect exactly what the Tik Tok model so greatly embodies. Understanding the way ADM effects apps like Tik Tok which are heavily targeted towards children will enable children, teenagers and parents to make better choices about the way in which they engage with social media. I aim for them to drop misconceptions about the platform so they do not ignore the benefits of this platform and others like whilst also highlighting what goes on behind the scenes so that they can make their own educated decisions based on what fits best with their personal beliefs.