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5 April

April 8, 2015Kiralee Leave a Comment

Although group work has not been a problem for me so far, I have been thinking about project three and the tremendous amount of collective work that might include, and any issues that might rise up because of that. A lot… Continue Reading →

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4 April

April 8, 2015Kiralee Leave a Comment

For the next project, my understanding so far is that we have to pick a specific element from our sketches and then develop a further 14 sketches. For 7 of these sketches, the criteria will be set by the tutor,… Continue Reading →

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2 April

April 8, 2015Kiralee Leave a Comment

For our sketches, we aimed to understand the case study through parody, and in doing so, we hoped to gain a clearer idea of what narrative form the case study took. The issue we faced was that in some respects… Continue Reading →

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Dates and Things

April 8, 2015Kiralee Leave a Comment

So first off, I’ve had no internet for the last week or so due to being on break and going away with the family… BUT being on break, I also had a lot of time to write up some blog… Continue Reading →

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Sketch ten: anti-climax

March 27, 2015Kiralee Leave a Comment

There is an obvious structure to the case study, where first the phone is introduced, and then its features are tested. We wanted to replicate this, only we wanted to use this format to create an anti-climax, such as not being… Continue Reading →

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Sketch nine: Graphic text

March 27, 2015Kiralee Leave a Comment

Graphic text is used throughout the review, often in the form of measurements and statistics that give credibility to the reviewers opinion. We wanted to use this in our sketch to find out what kind of response an error in the… Continue Reading →

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Sketch eight: poor framing

March 27, 2015Kiralee Leave a Comment

In this sketch, we wanted to see the effect of replacing well composed shots with poor framing, aiming for a comedic effect. We chose to frame the shot with Sam’s head cut in half by the bottom of the frame,… Continue Reading →

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Sketch seven: awkward editing

March 27, 2015Kiralee Leave a Comment

Similar to sketch five, we wanted to explore how the replacement of high quality with low quality presentation impacts the overall quality of the video. For this sketch, we wanted to replace the clean editing with an awkward and jarring… Continue Reading →

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Sketch six: background poster

March 27, 2015Kiralee Leave a Comment

In this video the placement of objects behind the reviewer appears to be very deliberate, adding to his perceived personality and familiarity. In our sketch we attempted to recreate this, but with something less typical and possibly more comedic to show how… Continue Reading →

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Sketch five: bad delivery

March 27, 2015Kiralee Leave a Comment

The reviewer in the video is very fluent and confident in his delivery, and this adds to the quality of the review. For our sketch we aimed to parody this by replacing his confidence and fluency with insecurity and mumbling… Continue Reading →

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  • Annotation: Howard Gardner, 2007, ‘Minds Viewed Globally: A Personal Introduction’ in Five Minds For the Future, Harvard Business School Press, Boston, ch.1.
  • Judy Wajcman, 2015, ‘Finding Time in a Digital Age’ in Pressed for Time: The Acceleration of Life in Digital Capitalism, ch.7.
  • Cal Newport, 2012, ‘The Clarity of the Craftsman’ in So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work, NY Business Plus, ch.4.

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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. The views and opinions expressed here are those of the author's and in no way represent the views of RMIT University, the School of Media and Communication, or the Media program.

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