This week we dived into some of the other film festivals and tried to learn some practical marketing strategies from them. The press release is considered as one of the most significant elements for film festivals, and we dig into the press release of Sydney Film Festival specifically as it joined a global Film festival event “We Are One” with other 20 major film festivals from around the world. There are some details which are helpful for us to draft the press release for NNIFF. Firstly, there is always a theme colour in the press release. For SFF, the theme colour is sky blue which is applied to hero image and subheading. Keep using the same colour gives a sense of balance to viewers, which looks more attractive visually. For NNIFF, we have decided to use midnight blue and light yellow as theme colours based on our first poster, which symbolises the aim of bringing warmth to people who feel isolated and to support industries during this serious period of time. In addition, I noticed the importance of clarifying aims of the film festival. For example, “We Are One” global film festival aims to raise fund for the World Health Organization. From my perspective, a clear aim is a driving force for understanding the film festival, which provides opportunities for people to get involved comprehensively.
In terms of the social media engagements, I was also amazed by those posts made by “We Are One” film festival. Those posts are pretty straightforward, just eye-catching text with a pure colour background. This sort of design is concise but not simple, the use of different colours symbolises different races from different regions, it refers back to the idea of “We Are One”. For NNIFF, my team members and I strive for delivering the positive message that the film culture can not be impacted by the pandemic, and comes to the concept of #FilmFriendFun, which encourages people to enjoy online film festival and share their experiences with others.
