On Wednesday Joyce seitzinger dropped by class to talk to us about social media strategies for our video portraits. She stressed the importance of starting on social media campaigns as early as possible. Start by doing research – analyse the competition, find communities and their platforms, find out which hashtags to use. Most importantly – begin connecting.

One way to begin connecting is to identify existing channels, i.e. people who are already posting about related content, or people who are in any other way related to the project. For instance, for our artist profiles, we could connect with the artist, their gallerist, friends/family, publishers, funding bodies, and other similar people if they have social media accounts.

In terms of curating the account, aim for a 20/80 ratio. That means that 20% of the content is about the project, and 80% sharing content that is still of interest to your audience.

Other important things to remember is to be polite and respectful at all times – you don’t want to offend any of your audience. Think twice before you post anything personal, as it’s impossible to take something back after it’s been posted.
Another thing to consider is the importance of visual content, as research has shown visual content generates 800% more clicks. For example, posting backstage photos of the production process.