When reading Chapter two of Speech, music, sound by Theo van Leeuwin, perhaps the most important thing I picked up on was again the semiotic relationship between the audience and the producer, but in this instance, it’s not so much a visual relationship as with screen media which exists within, kind of a window whereby you focus the audiences attention on a specific aspect of the world, but in fact is a relationship which can completely envelop you. Sound, can exist in the background, or in the foreground, but most importantly ALL AROUND. The closest that any visual medium can get to completely taking over your reality is Virtual Reality technology but even then, you can still only see what is in front of you, where sound can exists everywhere and can be heard from anywhere.