After our lecture we were asked to go out into the aether and look at all the media. At Melbourne Central we noticed that almost any kind of conventional media was represented, radio, television and print advertising as well as many pieces of signage that both depicted various aspects of the shopping centre and guided people around the centre. After collating our results we found a diverse range of not only media forms but also display media, different ways in which that media was consumed.
- A billboard on the exterior of the building itself
- Infographics for guides on signs
- Art installations
- Television screen array
- Price tags and stickers on products
- Mosaics, Street art and other wall murals
- High screens up high behind registers at fast food places
- Large LED Panel TV screen with football playing
- Small adverts on the floor
- Protruding dots for the vision impaired
- Motion Graphics on televisions
- Smart phones and watches
- Warning signs
- Backlit posters
- Ambient music and radio
- Buskers
- Shirt prints
- Payment applications
- Snapchat
- Product tryouts