Hyper and Deep Attention was the main exploration of the lectorial in Media 1. The idea that “we are in the midst of a generational shift in cognitive styles that poses challenges to education at all levels” as mentioned on pg 187 of Hyper and Deep Attention: the Generational Divide in Cognitive Modes. This was an interesting start to Media 1 as it related to the learning approaches we have become used to in University and Schooling situations. The question being, which produces a better understanding from individuals? With the aim to engage an audience and prompt an individuals learning . This is an important part of what media is, and I found it interesting to link cognitive modes and media together. Much like what film and tv aim to do when creating concepts for scripts and characters, to engage an audience one would need to understand the audience. As I mentioned previously, this was an interesting start to Media, and something I’ve never thought of in such specifics.