Telstra signs, security cameras, video advertising on billboards, mobile phones, protest posters, moving advertisement on trams, Melbourne fashion flags, chanting associated with protests, a homeless man holds a sign, tap and scan phone advertisement, paintings, street art, graffiti advertisement for Nike, music coming from every shop, iPods, laptops, tablets, radio, slogan t-shirts…

As soon as you tune in and begin to consciously ‘notice’ the array of media that surrounds you, it is hard to look away. The practice of noticing is interesting as you manage to surprise yourself with what you haven’t seen whilst drifting along the streets of Melbourne. It forces you to actually SEE the huge variety of media that is normal in today’s society.