Project Brief 1– 5 images

 

I find these five images aesthetically pleasing because of their ability to camouflage the subject matter to the context or landscape. Haute couture fashion in J’adore Dior, The Dressmaker, The Great Gatsby and Elie Saab images signifies the fashion statement and style with elegance and glamour. Charlize Theron became part of the context because of the also elegant, gold and fancy architecture. It’s as if they all blend in together. Similarly, The Great Gatsby shows the fashion aesthetics of the actors to reflect the 1920s roaring twenties period. These setting and context that are constructed as its mise-en-scene act as an extension of the wearable fashion and became part of the main subject.

We can also see in The Dressmaker fashion costume which are in contrast of the bare nature of the Australian landscape, that its fashion still complements and support that nature due to its pale colours and simple haute couture designs. Perhaps, the wing (like Australian birds) and hat designs symbolises the local Australian inhabitants such as its animals. They also symbolises the international influences that took place during the period such as fashion influences from France, Paris. Wearable fashion also does incorporate functional properties. Which is shown with how Seafolly’s bikini are constructed in the context of beaches and rocks. Which again, these images are relating fashion to the Australian nature and landscape as the rocks became part of the wearable fashion, even in contrast (no beach within the image’s frame). 

Another reason why I found these images interesting is its use of symbolism that relates to the setting. Both J’adore Dior and Elie Saab images are perfume advertisement stills that uses free flowing light fabric dress that looks like the fragrance. The are combined in the context of a fancy building and the glamour style in the city as part of that landscape. So fashion that complements its landscape or context is what I want to focus on within fashion films.