ASSIGNMENT #2 – post #3

POST #3

Propose a platform or platforms that is/are relevant to your target audience.

The most practical social media platforms for my work which are deemed most relevant to my target audience is Facebook, Youtube and Instagram. Henceforth, I will be utilising the top three most popular social media platforms for my forthcoming work. 

Brand interactivity across social media platforms is imperative to consumer relationships as two thirds of consumers (64%) will be more likely to trust a brand if they interact with users on social media, this also being an increase from preceding years. 

Sensis data reveals that Facebook is the more dominant social media platform with 91% of users maintaining a Facebook profile. Selecting Facebook as a relevant platform is almost entirely due to its popularity across the entire gender and age divide thus doesn’t necessarily correspond with my chosen target audience. However, data suggests that females do use Facebook for a longer time than males on each usage occasion, a notable piece of information for my research.  

Youtube is just below Facebook in popularity as slightly more than half the consumers use this platform. In accordance to my target audience, its appeal declines with age and over twice as many 18-29 use this platform than the 65 plus cohort. 

Furthermore, I will also be utilising Instagram as it is below Youtube in user popularity. Most notably, Instagram usage is predominately female (44%) compared to male (34%).

In terms of social media usage for sales purposes, in regard to both Instagram and Facebook users 44% and 39% respectively follow brands or businesses on that platform. Yet above average in this behaviour for both platforms are females and those aged 18-29 which is my selected target audience.