MAKING SENSE OF SOCIAL MEDIA – Post 3

I found that the discovery of this data has allowed me to apply such information to stimulating social discourse with others. I most definitely intend to utilise my deepened understanding of social media for my work to come. What I believe to be the most notable piece of data from The Yellow Social Media report is the sustained growth in demand, as 88% of online consumers utilise social media, being an increase from last year. In correlation, not only has this data shown an increase in social media usage yet it revealed its more frequent users to be among the younger age bracket. In the same vein as what I had discussed in an earlier post, whilst the growth of social media has granted many benefits, the growth of user interactivity has most definitely come with many ramifications.

Within a period of appetite suppressants, diuretics, laxatives, purging, caffeine and restriction faltering beneath the guise of beauty. Social media presents a skewed portrayal of reality, an unattainable, non-existent, artifice. I would like to further research this and utilise my findings to combat this issue. Data suggests growth in popularity and particularly amongst a younger market. Thus vulnerable members of society (such as the youth) feel as if they must comply with social pressures, which advertising groups use to their benefit. This study has also found that two-thirds of consumers (64%) will be more likely to trust a brand if they interact with consumers on social media, this also being an increase from preceding years. Eating concerns tend to be multifactorial, however, exposure to social media is considered to be a large contributor. In forthcoming work, I would like to closely examine associations between eating concerns and social media use. Furthermore, to better understand how advertising groups employ varying marketing strategies in order to profit off of the false inadequacies felt by social media users.