This weeks readings/media (week 3) featured a short video by David Gauntlett on remaking how we think about media. In this vid he describes how we now understand that we learn with media rather than about media. He argues media should be seen as a trigger for experience, rather than a channel or a message, as it was traditionally described. he presses that media should be seen as a place of conversation, inspiration and creativity. 

Gauntlett’s book, Making Media Studies: The Creativity Turn in Media and Cultural Studies (2015)  features an extract titled What Kinds of Knowledge Do We Need Now? 

He lists three kinds of knowledge, that all build upon each other:

How things work (technical and economic knowledge). A deep knowledge of how things work. If you are going to critique something you have to understand how it works. An example being academics critiquing online culture without really understanding it, having never participated themselves.

How things feel and fit (emotional and embodied knowledge). A need to build knowledge about the complex relationship between the material/physical, the emotional/human and the technological. It is not a simple connection. The physical, the personal and the digital are thoroughly intertwined.

How to make a difference (creative and political knowledge). A knowledge of how to implement ideas and inspiration in the real world. A knowledge of how to actively make/organise/collaborate, etc.